FRIDAY, MAY 27, 2022   ■   EVENTS

Bushnell to Attend NRA Annual Meetings and Exhibits in Houston

OVERLAND PARK, Kan. –– Bushnell®, an industry leader in performance optics, is attending the NRA Annual Meetings and Exhibits, which takes place May 27-29 at the George R. Brown Convention Center in Houston, Texas. This year’s attendees are encouraged to visit Booth # 2423 to checkout Bushnell’s latest optics including the industry’s most accurate laser rangefinder and two new micro red dot sights optimized for personal protection.

Among the new products that will be available for attendees to see firsthand is the Broadhead Laser Rangefinder. Meticulously engineered for industry-leading precision with 0.3-yard accuracy out to 150 yards on any target, the Broadhead is the perfect option for archers and bowhunters. The Broadhead’s 0.3-yard accuracy has been tested to perform on 3D targets and animal hides regardless lighting or reflectivity. And combined with its high-definition, all-glass, fully multi-coated optical system with a 50% larger objective lens, the Broadhead delivers images two times brighter than similar rangefinders.

Bushnell has also expanded its popular RX series of reflex sights with two new micro red dots compatible with SHIELD™ RMS or RMSc footprint and mounting pattern. Both new red dots share common features including fully multi-coated glass lenses packaged in a durable, sealed, impacted resistant chassis machined from 7075-T6 billet aluminum. The RXC-200 “Compact” features a 23.5mm overall height while the RXU-200 “Ultra-Compact” offers a shorter lens with a 19.5mm overall height. Each are slim and streamlined without buttons or protrusions which could snag, but windage and elevation adjustments are easily accessible.

Other popular hunt optics from Bushnell making an appearance include the Fusion X Rangefinding Binoculars and Elite 4500 4X riflescopes. Throughout the show, Bushnell product experts will be available to speak with consumers about any of their optical needs – from riflescopes to binoculars plus rangefinders and more.

These products embody Bushnell’s new brand tagline and campaign “Built For The Pursuit,” that will make its first appearance at NRA. “Built For The Pursuit” not only speaks to the way Bushnell develops products that enhance your outdoor experience, but also to the consumers that dedicate their lives to their passion and their stories. This campaign will continue to expand throughout the year ahead of the brand’s 75th anniversary so be sure to follow along at Bushnell.com for more information and to start your own pursuit.

Bushnell – Built For The Pursuit

Bushnell, a Vista Outdoor brand, has been the industry leader in high-performance sports optics for more than 70 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. For news and information, visit www.bushnell.com or follow us on Instagram at www.instagram.com/bushnell_official/ and Facebook at www.facebook.com/bushnell.

Contact: Matt Rice

Sr. Manager Media Relations

Bushnell

(913) 689-3713

Matt.rice@VistaOutdoor.com