Colorado Springs, CO – USA Archery, the National Governing Body for the sport of archery, has completed a major rebranding of the organizational logo. The release of the new brand logo aligns with significant growth, organizational evolution and continued competitive excellence that is taking place at USA Archery. This rebrand comes at an important time as USA Archery aims to significantly grow the sport leading up to and through the 2028 Olympic and Paralympic Games in Los Angeles, CA.

The new brand logo is rooted in archery’s history of innovation, inclusivity, and community. This clean and modern logo represents those ideals and the USA Archery community will work together and strive to make it meaningful.

USA Archery has seen significant growth over the past several years in membership, event attendance, and grassroots participation. Additionally, USA Archery is preparing for continued competitive excellence at the 2024 Olympic and Paralympic Games in Paris, France and here at home for the 2028 Games in Los Angeles. This growth and future outlook necessitate an equally meaningful progression of how USA Archery is presented to the membership, the archery community, and new audiences.

“With the unveiling of the new logo, USA Archery reaffirms the organizations commitment to honoring tradition and the rich history of the sport, all while moving towards an even brighter future. At the heart of our efforts is the USA Archery community,” said Rod Menzer, USA Archery Chief Executive Officer.

In the coming weeks, the new brand logo will be rolled out across USA Archery’s website, social media accounts, merchandise, communications, the member portal, and at events. Visit the USA Archery Rebrand Microsite to explore the new brand and get answers to important questions.