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EOTECH is excited to announce the launch of its new E-commerce website. This new website has been designed to offer the ultimate user-friendly experience with improved navigation and functionality. Created with the user experience in mind, the site includes many new features to help users quickly and easily navigate the site and find the product or information they need.
“We were overdue for a new design and platform” said Jacob Wolfrum, Digital and E-Commerce Manager. “We wanted to improve the customer experience in areas like navigation and frictionless checkout, but we also wanted to realize benefits internally as well. This new site does both and we are really excited for our visitors to see the improvements.”
This new platform provides significantly faster load times and smoother browsing along with an improved mobile experience with responsive, modern design on all devices. Visitors will experience better product discovery with improved search, filtering and sorting tools while order tracking and account management is made easier through updated customer portals. In addition, expanded payment options are available in Shop Pay, Apple Pay, Google Pay, Crypto and more.
“It was important for us to find a platform that could not only enhance our customer experience but also make this segment of our business more robust” said Tom Hadt, President of Sales and Marketing. “Areas like improved security and privacy through advanced encryption and simplified integrations with our ERP/CRM and fulfillment system will really bring us to a new level of efficiency”.
To experience the new site, please visit www.eotechinc.com
ABOUT EOTECH, LLC:
Headquartered in Plymouth, Michigan, EOTECH designs, manufactures, and markets the original Holographic Weapon Sight (HWS) and designs and distributes Vudu rifle optics, EFLX pistol sights, thermal and night vision systems, and laser devices. The world's tier-one professional’s trust EOTECH's full line of professional-grade optics to deliver unparalleled speed, accuracy, and reliability. Since 1995, EOTECH Holographic Weapon Sights (HWS) have been designed, developed, and manufactured in the US.
EOTECH broadened its portfolio through recent acquisitions. In 2022, EOTECH established EVS through an acquisition of Intevac Photonics. EVS leads the world in the design and manufacturing of high-sensitivity night-vision sensors, cameras, and systems. In 2025, EOTECH acquired VK Integrated Systems to become the leading provider in situational awareness systems, integrated weapon systems, and advanced electronics for military, law enforcement, and civilian applications. When there are zero margins for error, there is only one clear choice - EOTECH.
MEDIA CONTACT:
EOTECH
John Bailey | VP Marketing