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Shooting Industry’s SHOT Show Review Issue presents a thorough examination of the 2020 event — with a special emphasis on identifying potential new sellers and how dealers can successfully carry them in-store.
“As readers will see in Shooting Industry’s post-SHOT coverage, the industry was primed for a strong year even before the onset of the novel coronavirus pandemic,” shared Jade Moldae, editor of Shooting Industry. “Once buying levels ‘return to normal,’ we expect many of the trends observed at SHOT to hold true throughout 2020. In the meantime, storefront dealers will have entirely new groups of customers to engage with later in the year and you can count on us to uncover successful strategies in every issue.”
In “Decisions, Decisions,” Tim Barker provides tip for dealers on how to get inventory right following the wave of new product introductions made at SHOT Show. From gambling on innovative technology to relying on reputable brands, deciding what to stock takes careful consideration. Rex Gore of Black Wing Shooting Center (Delaware, Ohio) depends heavily on his staff to help sift through the new stuff, with a particular emphasis of what salespeople are hearing from customers.
“The key is to get [employees] engaged in the decision-making process. If they’re not invested in it, they don’t tend to sell it as well,” he advises.
Additional SHOT Show coverage includes Editor Jade Moldae’s review, with a look ahead to 2021 as the show expands to the all-new Caesars Forum. Carolee Anita Boyles solicits dealers and exhibitors on everything from educational seminars and manufacturer insights to the most appealing products in “SHOT Show Standouts.” The Personal Defense Market column rounds up the “Best Bets For Best Sellers From SHOT” — particularly new entrants in the “easy rackers” market. And an expanded New Product Showcase features items from more than 60 manufacturers — many of which were launched and on display at the Sands Expo in January.
Especially applicable today, Mark Kakkuri offers “4 Ways To Reach Newbies, Non-Shooters & Naysayers” in the Everyday Marketing installment. Stocking fresh products geared toward women is one way to bring in female customers, but as Melissa Porter reveals in this month’s Arms & The Woman column, there’s also merit in the tried-and-true approach.
Stay up to date on how the industry is being impacted by COVID-19: Sign up for the Dealer Advantage digital mailer at www.shootingindustry.com/dealer-advantage/ and access special reports on Shooting Industry’s website www.shootingindustry.com and Facebook page www.facebook.com/shootingindustry.
The April issue of Shooting Industry is available in its entirety online at www.shootingindustry.com/digital-version. Have something to share after reading the issue? Send the SI team an email at comments@shootingindustry.com.
CONTACT: JADE MOLDAE