WEDNESDAY, DECEMBER 2, 2020   ■   PUBLISHING

Prepping Dealers For 2021 in December Shooting Industry

Following an unprecedented year, carrying new products will be crucial to retaining interest among repeat customers and having options on-hand for new ones. Part 1 of the three-part 2021 New Product Showcase in Shooting Industry’s December issue features more than 50 companies ready to deliver new-for-2021 options for dealers to offer customers.

The future trajectory of the shooting sports changed drastically in 2020. Throughout 2021, savvy dealers will set their sights on reengaging the millions of first-time gun owners — a strategy Paul Bastean, managing director of Ultimate Defense is employing: “We’re trying to get them involved in shooting leagues and training opportunities. We hope it’s not a one-and-done kind of thing.”

Leaders from The Well Armed Woman, A Girl & A Gun and Shoot Like A Girl sat down with SI to share their insights into how 2020’s events compelled entirely new groups of women to not only purchase their first firearm, but to join the broader firearms community and become recruiters themselves in “Welcoming Millions Of Women To First-Time Gun Ownership.”

The feature-packed December issue also touches on how dealers are reinvesting their 2020 earnings to meet long-term goals and the untold success story surrounding the impact of excise taxes on future growth opportunities. Tips for adapting video marketing endeavors and how to strengthen search engine optimization in today’s “new normal” provide paths to success in 2021.

The updated Greatest Buyer’s Guide In The Universe makes its biannual appearance as well. For dealers looking to add new product lines or manufacturers seeking wholesale partners, the one-of-a-kind directory has key contact information for hundreds of companies worldwide.

Discover more at ShootingIndustry.com: Easy-to-navigate sections, scores of new products, online exclusives, news and digital versions of every issue are readily available. Join the conversation anytime: Send the SI team an email at comments@shootingindustry.com, or post a comment at facebook.com/shootingindustry.

CONTACT: JADE MOLDAE

EDITOR@SHOOTINGINDUSTRY.COM