March 21, 2008

Wiley-X Introduces "X-Factor" Sunglasses

It doesn’t matter if they’re swinging in the urban jungle, hanging with friends or cruising the back roads, real men want to be cool — and look hot — whenever they go outdoors. Enter the launch of three new models added to last year’s huge hit, Wiley X’s Men’s Street Series, delivering fashion-forward design with the company’s signature cutting edge protection and vision enhancement.

The new Wiley X Men’s Street Series sunglasses come in three distinctive styles, each offered with a choice of frame/lens colors. This allows wearers to find the perfect fit and look for any occasion, as well as the best lens tint for a variety of outdoor activities. All are also available with Wiley X’s advanced lens polarization, designed to eliminate reflected glare when driving or near the water.

Each of the new Men’s Street Series models feature ANSI-certified, high velocity, high mass impact frames constructed of lightweight TR-90 Grilamid that are polished then tumbled for soft, all-day wearing comfort. The wrap-around design ensures a secure fit during any outdoor activity and prevents light and glare from entering the sides. All models in this unique line feature Wiley X’s optical quality and eight-layer lenses that are impact and scratch resistant, so you can count on it to keep it’s good looks and performance. Plus, every model in the Men’s Street Series provides 100-percent UVA and UVB protection and enhanced visual acuity, giving you a performance edge during any outdoor activity.

“Wiley X has long been a top choice for demanding men and demanding activities — whether it’s Navy SEALs in the field or race car drivers battling for pole position. Our new Street Series glasses deliver this same brand of performance and protection, in styles that are great for everyday action,” said Myles Freeman, Vice President of Sales at Wiley X Eyewear.

For more information on the new Men’s Street Series from Wiley X, or the company’s many other high-performance, high-fashion sunglasses, contact Wiley X Eyewear at 7491 Longard Road, Livermore, CA 94551 • Telephone: (800) 776-7842 • Or visit www.wileyx.com.

Media Contact:
JoLee Sturgell, jsturgell@bearemg.com or Amy Brown / abrown@bearemg.com (818) 865-6464