Shooting Wire

NEWTOWN, Conn. -- The National Shooting Sports Foundation has been named a finalist in the Branding and Video categories of the PR News' Digital PR Awards for its comprehensive re-branding campaign and its State of the Industry video.

PR News' Digital PR Awards are recognized as the industry's top honor in the public relations-communications digital space, showcasing outstanding digital initiatives among corporations, agencies and nonprofits. The coveted awards set the industry benchmark for excellence across all areas of digital PR. According to PR News, the winners of the Digital PR Awards are the ones who took chances, made tremendous strides and understand the power of digital communications in public relations.

"As a finalist for PR News' Digital PR Awards, NSSF shares company with the nation's top corporations and PR firms," said Chris Dolnack, senior vice president of NSSF, the trade association of the fireams industry. "Being recognized for these prestigious awards demonstrates the high level of work being produced by NSSF on behalf of our nearly 6,000 members."

Launched a year ago, NSSF's re-branding campaign has brought a consistent look, impression and positioning of the organization and its programs to its many audiences across all communications platforms. NSSF's State of the Industry video [link] provides a review of key organization initiatives and successes for the past year. The video is a highlight of the SHOT Show State of the Industry Dinner and is viewable on the NSSF website, www.nssf.org.

"NSSF has made great strides using multi-media and digital communications to keep its members informed about its coordinated efforts to promote, protect and preserve our industry and our sports," said Mark Thomas, NSSF's managing director of marketing communications. "It is always gratifying to have your work recognized by professionals in the PR-communications industry. It's a tribute to the entire NSSF family."

Winners and honorable mentions in the PR News' Digital Awards contest will be honored at a luncheon in October in New York City.

Earlier this year, NSSF earned Apex Awards for its main website, nssf.org, and for its campaign to educate hunters and shooters about modern sporting rifles.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of nearly 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, log on to www.nssf.org.