FRIDAY, DECEMBER 2, 2011   ■   INDUSTRY

Zeiss Sports Optics Names Eastern Region Sales Manager

CHESTER, Va., December 1, 2011 - Carl Zeiss Sports Optics has hired Kevin Winscher as its Eastern Region Sales Manager. Winscher will assume responsibility for all sales in the Eastern part of the US with the Mike Wieck Sales and Murski Breeding Sales organizations reporting to him. Winscher will report directly to Tony Trani, Director of Sales for Carl Zeiss Sports Optics.

"Kevin is an emerging SUPERTSTAR in the outdoor industry! He is tremendously talented with a proven track record in sales. He is eager for any challenge and is more than able to accomplish the lofty goals we have set here at Zeiss," said Todd Pearson, Vice President of Sales and Marketing for Carl Zeiss Sports Optics. "Kevin's unparalleled work ethic, his passion to win, and his understanding of each and every particular situation makes him a fantastic fit for our team. We're extremely pleased to have him join us and share our united vision for the future. Our goals are lofty but with this type of dynamite talent on board, we have the ability to reach those goals and transform our company."

Prior to joining Zeiss, Winscher was Associate Sales Representative - Distribution for the Freedom Group. In this role, he was responsible for territory sales of all brands within the Freedom Group of companies for a number of key accounts.

"In my career with the Freedom Group, I have been honored to work with a great sales team. That being said, it is an understatement to simply say that I am excited to work with the Zeiss team," said Winscher. "The caliber of talent at Zeiss is unmatched and the products they sell are top of the line. I truly look forward to bringing my talents to the team and being part of what is about to take place at Carl Zeiss Sport Optics in the years to come."

As part of its continued restructuring, Zeiss has also given additional responsibility to its Western Region Sales Manager, Barton Dobbs.

"Barton has been a huge asset to us in his three years with Zeiss and continues to grow with the company," said Tony Trani, Director of Sales for Carl Zeiss Sports Optics. "He is a solid contributor and has shown he can take additional responsibility and rise to any challenge."

Dobbs will manage the Western 13 states as well as Nebraska, Minnesota, Iowa, and Wisconsin. He will primarily work with Total Sports Marketing (TSM), but will also work with the Mike Wieck Sales group in the upper Midwest area.

"We now have two SOLID field managers to take us to the next level," continued Pearson. "We are all looking forward to 2012."

Contact for media and press relations
Shannon Jackson, Carl Zeiss Sports Optics,
Phone: +1 (804) 343-3608, Email: sjackson@zeiss.com
www.zeiss.com/press