FRIDAY, DECEMBER 2, 2011   ■   INDUSTRY

GunBroker.com Posts 25.4% Cyber Monday Sales Gain

GunBroker.com, the world's largest internet auction site for firearms and related accessories, reported a 25.4% increase in 2011 Cyber Monday sales activity over 2010, signaling a strong final month for online sales of hunting and shooting sports equipment.

"The Wall Street Journal reported on Tuesday that Cyber Monday online sales were up approximately 18% from a year earlier, but we are happy to report that GunBroker.com performed far better than average with an increase of 25.4% over Cyber Monday in 2010," reported Don Hall, GunBroker.com Chief Operating Officer. "We are confident that this bodes very well for the purchase of new and used firearms and accessories by GunBroker.com's nearly 2,000,000 registered users for the balance of the year," Hall said.

GunBroker.com recently announced a major update to its home page to accommodate a significant increase in "Showcase" Listings which alternate on the home page of the popular website.

An increasingly important force in the marketing of firearms and related hunting and shooting sports equipment, GunBroker.com was named SHOT Business Company of the Year at the 2011 SHOT Show and was recently named the Official Internet Auction Site of the National Shooting Sports Foundation, USA Shooting and the USA Shooting Foundation.

Hunters, target shooters, collectors and friends and family members looking for that special holiday gift for the outdoorsman may view and bid on the more than500,000 items currently posted on GunBroker.com a www.GunBroker.com

About GunBroker.com
GunBroker.com is the world's largest online auction site for firearms and hunting/shooting accessories. Launched in 1999, GunBroker.com is a secure and safe way to buy and sell firearms and hunting/shooting accessories that promotes responsible gun ownership. Aside from merchandise bearing its logo, GunBroker.com does not sell the items listed on its website, rather, third-party sellers list items on the site and Federal and state laws govern the sale of these firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents.
www.GunBroker.com