July 30, 2012 |

Zeiss Offers Largest Savings Ever on its Newest Award-Winning DiaScope Spotting Scopes

North Chesterfield, VA -- Carl Zeiss Sports Optics has big savings in store for serious hunters and birders. From August 1 through the end of the year, or while supplies last, Zeiss is offering an unprecedented $500 savings rebate on all of its award-winning 65mm and 85mm VICTORY DiaScope spotting scopes. Those who purchase a DiaScope during this time will also receive a free portable tripod to enhance their viewing in the field. This is all part of the Carl Zeiss 2012 FIELD DAYS Promotion. Stay tuned for the many savings opportunities on superior ZEISS optics that will be announced.

How good is the ZEISS DiaScope? This newest, ultra premium model was launched in 2010 and immediately won Field & Stream's Best of the Best award, then it won the Outdoor Life's Editor's Choice award, Petersen's Hunting's Editor's Choice award and the prestigious international Red Dot Design Award. The DiaScope's 20-75x eyepiece remains the most powerful on the market today and its many unique features include the revolutionary Dual Speed Focus System (DSF), superior FL lens system, locking eyepieces and rugged yet elegant exterior field armoring. With simple, one-piece construction, the DiaScope is waterproof/submersible, easy to use and offers unrivaled image quality due to its proprietary design and LotuTec® water repellant coating that ensures outstanding performance in extreme weather conditions. For those who enjoy digiscoping, Zeiss' Quick Camera Adapter still offers the fastest way to switch from observation to photography in the field.

"We see no need to complicate something as simple and functional as this ultra premium spotting scope. The ZEISS DiaScope has always offered the best value on the market when it comes to things observers truly value in the field," said Mike Jensen, President of Carl Zeiss Sports Optics. "The DiaScope has the most powerful eyepiece available that produces extraordinary image quality. Plus, it is a single body unit which will always be more durable and waterproof than modular systems. For serious hunters and birders, durability and simplicity matter."

Full details of the DiaScope promotion will be announced on August 1 as part of the 2012 ZEISS FIELD DAYS Fall Promotion.

Contact for media and press relations

Rob Fancher, Greenwood & Gryphon, Ltd.
123 Massasoit Ave., Barrington, RI 0206
rob@greenwodgryphon.com
tel. 401-245-4461 fax. 401-245-9791

Carl Zeiss
The Carl Zeiss Group is an international leader in the fields of optics and optoelectronics. In fiscal year 2010/11 the company's approximately 24,000 employees generated revenue of about 4.237 billion euros. In the markets for Industrial Solutions, Research Solutions, Medical Technology and Consumer Optics, Carl Zeiss has contributed to technological progress all over the world for more than 160 years and enhances the quality of life of many people around the globe.
With its innovative technologies and leading-edge solutions, Carl Zeiss is successful in the fields of Semiconductor Manufacturing Technology, Industrial Metrology, Microscopy, Medical Technology, Vision Care and Consumer Optics/Optronics. Carl Zeiss is represented with around 30 production and over 50 sales and service sites in more than 30 countries worldwide.

Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics/Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarters is located in North Chesterfield, Virginia.