Shooting Wire

When customers are ready to order or reorder their Starline brass, they will see a new face and new function on the Starline site that will enhance their shopping experience. From the moment a visitor opens the starlinebrass.com site, they are welcomed to a fresh new homepage design and redesigned link button architecture. After analyzing data from their former site, Starline put the most active links up front and easy to find on the new homepage.

"Because so many of our customers return to our site for reorders, we wanted to make it easy for them to go directly to their favorite calibers and place their orders without a lot of extra steps," said Starline General Manager Robert Hayden Jr. The new site is also very friendly for the first time user. More detailed caliber descriptions and case photography were added to each caliber in the Starline product mix.

Another important site feature is the enhanced inventory status shown with each case. "We have experienced a growing demand for our handgun brass over the past several years, and our inventory levels change every day," added Robert Hayden. "We want to keep our customers apprised of inventory situations so they can plan their reloading projects and keep brass on their reloading benches."

Starline also wants to stay in contact with customers via social media networks, so a Facebook Activity link was added to the homepage to provide a connection with Starline's Facebook friends.

Whether customers shop Starline on a regular basis, or are visiting for the very first time, the enhanced 24/7 shopping site awaiting them is just another reminder that a great shot, and a great on-line shopping experience starts with Starline.

Starline is a leader in the development, production and worldwide distribution of both standard and unique brass calibers. The company offers customers more than 80 different calibers, and shipping is free to anywhere in the U.S. except Hawaii and Alaska. For more information, visit the Starline website at www.starlinebrass.com.