NORTH CHESTERFIELD, VA - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics, has won the 2014 Annual Petersen's Hunting Editor's Choice Award for the new TERRA 3X 4-12x50 riflescope.

The editorial staff of Petersen's Hunting magazine has recognized the new ZEISS TERRA 3X 4-12x50 Riflescope for offering the highest quality, the most innovative design, and the best utility for today's hunter. Petersen's Hunting, published by InterMedia Outdoors, is one of the leading magazines for serious hunting enthusiasts in the United States.

"This is an incredible honor," said Mike Jensen, President of Carl Zeiss Sports Optics. "Carl Zeiss Sport Optics has accomplished what no other premium optics manufacturer has ever done before: successfully launching a premium entry optics line that continues to win prestigious awards, and now this award from Petersen's Hunting confirms that ZEISS is truly the leader in premium, high performance sports optics."

For the past five years, the editors at Petersen's Hunting have turned their gear love into the Editor's Choice Awards. Best-in-class products that embody the ideal combination of quality, craftsmanship, ingenuity, and value are given these awards. Hundreds of products are thoroughly tested by staff writers and editors in real-world conditions. Where scientific measures can be used for quantifiable results, they are. Where they can't, years of hunting experience and practical field knowledge become the yardstick.

"Bottom line: We trust Zeiss," said Petersen's Hunting Executive Editor Ben O'Brien. "They continue to be at the forefront of the sports optics industry, and we have enjoyed many successful days afield thanks to their Terra, Conquest, and Victory lines. This year we were amazed at the precision of the affordable, yet high-quality Zeiss Terra riflescopes."

About the Terra Line: TERRA 3X riflescopes offer all the benefits of German quality, design, engineering and performance that hunters from around the world expect from ZEISS. Starting at $388 MSRP, the ZEISS TERRA 3X riflescopes outperform many other brands by featuring best-in-class image quality, comfortable ergonomics, durable construction, and are backed by Carl Zeiss' U.S. Limited Lifetime transferable Warranty.

ZEISS TERRA 3X riflescopes are currently available in the following models:

TERRA 3X Riflescope Models: MSRP:

TERRA 2-7x32 Z-Plex Reticle $388.88
TERRA 3-9x42 Z-Plex Reticle $444.43
TERRA 3-9x42 RZ6 Ballistic Reticle $499.99
TERRA 3-9x50 Z-Plex Reticle $449.99
TERRA 3-9x50 RZ6 Ballistic Reticle $499.99
TERRA 4-12x42 Z-Plex Reticle $499.99
TERRA 4-12x42 RZ8 Ballistic Reticle $555.44
TERRA 4-12x50 Z-Plex Reticle $499.99
TERRA 4-12x50 RZ8 Ballistic Reticle $549.99

For more information on ZEISS' award winning products, please visit us a www.zeiss.com/us/sports-optics or join us at facebook.com/CarlZeissHuntingUS.

About the ZEISS Group
ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

For media and press relations, please contact:

Joel Harris
Carl Zeiss Sports Optics
Phone: (804) 425-8466
E-mail: joel.harris@zeiss.com www.zeiss.com/press www.zeiss.com/us/sports-optics www.facebook.com/CarlZeissHuntingUS