At the Shooting Hunting Outdoor Trade (SHOT) Show in Las Vegas, LaserMax showcased the LaserMax-equipped Beretta Pico pistol. This ultra-thin, compact carry pistol is distinguished by its sleek, low-profile design and integrated LaserMax laser and light.

The Beretta Pico is easy to carry and draw from concealment, states LaserMax Vice President of Sales, Kurt Worden.

"Recognizing that laser sighting dramatically improves shooting performance while white light helps quickly identify a threat, we're pleased that Beretta chose to partner with LaserMax to supply light and laser equipped housings as upgrades for the Pico. Now that the base model Pico is on store shelves, LaserMax and Beretta are poised to ship the light and laser versions this spring," added Worden.


The Beretta Pico and LaserMax frame combinations will be offered as completed firearm assemblies as well as sold separately as an upgrade to the base model. In both LaserMax configurations, the light source, electronics and power supply are encased within the dust cover area, seamlessly fusing the functional optics with the pistol housing and adding no bulk to interfere with concealment.

Complete information on new LaserMax products is available at lasermax.com or by phone at (800) 527-3703. For the latest LaserMax news, follow LaserMax on Twitter and Facebook." target="_blank">www.facebook.com%2fTheLaserMax&dchk=1FDA4882">Facebook.


About Beretta
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. For additional information, visi www.beretta.com.

About LaserMax
Now in its 26th year, LaserMax is a leading innovator of premium laser systems with a growing portfolio of significant patents. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries. LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business and has been recognized by Inc. 500|5000 as one of the fastest growing companies in the United States.

Media Contact

Press members are encouraged to contact Laura Evans, LaserMax Marketing Communications Specialist, for product information and editorial support at levans@lasermax.com or by phone at (585) 272-5420, ext. 382.