FRIDAY, MARCH 27, 2015   ■   INDUSTRY

Hogue Inc. Announces Minimum Advertised Price (MAP) Policy

Henderson, NV – Hogue, Inc., America's premier manufacturer of firearm grips, stocks, AR components, knives, holsters, gear and accessories announces a Minimum Advertised Price (MAP) policy, a move designed to allow all of the company's resellers to remain competitive in the marketplace.

"We have identified resellers listing our product at an unsustainably low price," explained Hogue president Aaron Hogue. "This damages the perceived value in the high quality products Hogue manufactures."

Hogue's MAP program includes a price sheet detailing a MAP price for each of the company's retail products. Any reseller advertising a price below Hogue's MAP for that product runs the risk of losing access to the Hogue product line.

Hogue has set up a special email address to manage this policy and to answer any questions regarding their new MAP policy at brandprotection@hogueinc.com

Hogue products are manufactured in family-owned and operated facilities under the direct supervision of the Hogue family. Hogue, Inc. supports local dealers and encourages customers to purchase Hogue products locally. For more information please call Hogue directly at 1-800-438-4747 or visi www.hogueinc.com to find a Hogue dealer near you.