WEDNESDAY, APRIL 1, 2015   ■   RETAIL

Smith & Wesson® Offers Consumers Three Free Magazines With Purchase Of New M&P® Pistol

Magazine Promotion Available Until May 31, 2015

SPRINGFIELD, Mass. --- Smith & Wesson Corp. announced that the company is currently offering consumers a limited opportunity to obtain three free magazines with the purchase of a new full-size or compact M&P pistol. With over 50 choices available including the Performance Center® Ported C.O.R.E pistols or the recently introduced carbon fiber finished M&P, there has never been a better time to purchase your first or second M&P pistol.

The promotion is available to consumers in the continental United States who purchase any new Smith & Wesson M&P pistol in 9mm, .40 S&W or .45 ACP from March 29, 2015 through May 31, 2015. During the limited time promotion, consumers who purchase a new M&P pistol can obtain an online claim form from the company's website or at the participating dealers for the three free magazines. The promotion is not valid with the purchase of the M&P Shield™ and is only available while supplies last.

Due to state and local laws, residents of Connecticut, Massachusetts, and New York City are not eligible to participate in this promotion. For each eligible M&P firearm claimed, the participating dealer from where the sale originated will receive one free magazine in retail packaging.

The Smith & Wesson M&P pistol is manufactured with a reinforced polymer chassis, superior ergonomics, ambidextrous controls and proven safety features. A leading choice of recreational shooters, law enforcement professionals and competitive marksmen worldwide, the M&P pistol is engineered to meet any need at anytime.

For more information regarding this Smith & Wesson consumer magazine promotion and to learn how to qualify visi www.smith-wesson.com.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products, and training to the global military, law enforcement, and consumer markets. The company's firearm division brands include Smith & Wesson®, M&P®, and Thompson/Center Arms™. As an industry leading manufacturer of shooting, reloading, gunsmithing and gun cleaning supplies, the company's accessories division produces innovative, top quality products under Battenfeld Technologies, Inc., including Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, and Hooyman™ Premium Tree Saws. Smith & Wesson facilities are located in Massachusetts, Maine, Connecticut, and Missouri. For more information on Smith & Wesson, call (800) 331-0852 or log on t www.smith-wesson.com.

Contact: Matt Rice
Blue Heron Communications
(800) 654-3766
matt@blueheroncomm.com