Crimson Trace

June 19, 2017 |
40th Anniversary Letter to Customers from Larry Potterfield of MidwayUSA

COLUMBIA, MO – –

It was high noon on the 18th of June, 1977 when we opened for business. After a 6-year hitch in the Air Force, I turned my lifelong love of guns, hunting and shooting into a career. But it takes a lot more than 'love of the game' to be successful. For me, it took a loving wife, a supportive family, some intuitive competence, a little business acumen, great Employees, and a bunch of Loyal Customers.

It's been 40 years now, since Brenda and I greeted our first Customer in that small 1,600 square foot gun shop in Columbia, MO. A lot has changed since '77, but four things have held up: Customers come first, Employees are like family, Suppliers are our friends and partners, and we continuously improve everything – always. These days, I'm not able to thank each Customer face-to-face like when we first opened shop, so please accept my personal thanks for helping make MidwayUSA so successful.

It's Customers like you that help the shooting sports thrive by actively participating, donating and passing your love of the outdoors on to future generations. It's also organizations like the National Rifle Association, who fights for our 2nd Amendment rights, and Key Conservation Groups like Dallas Safari Club, Mule Deer Foundation, Pheasants Forever, National Wild Turkey Federation, Rocky Mountain Elk Foundation, Safari Club International, Wild Sheep Foundation and many others who promote conservation and advocate for hunters' rights to help sustain our way of life. We wouldn't be here today or tomorrow without any of you.

Thank you for supporting MidwayUSA for our first 40 years. We look forward to serving you for the next 40 and beyond. It has truly been our pleasure. Thanks for your business!

Larry Potterfield,
Founder and CEO of MidwayUSA

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (http://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (http://www.midwayusa.com), find them on Facebook (http://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (http://twitter.com/midwayusa).

Contact:
MidwayUSA Public Relations
pr@midwayusa.com