Crimson Trace

October 11, 2017 |
Creative Services Manager @ American Outdoor Brands Corporation/Springfield, MA

At American Outdoor Brands, we are proud to offer some of the most popular names in the shooting, hunting, and rugged outdoor enthusiast markets!

We are dedicated to creating, growing, and preserving strong consumer brands that deliver innovative and high-quality products. Our efforts focus on meeting the needs of consumers who have a passion for the adventure, freedom, and personal inspiration offered by embracing the great outdoors. We have successfully grown from a single firearms operating division founded in 1852 under the iconic Smith & Wesson brand to four operating divisions today.

With more than 18 highly respected consumer brands -- and growing -- we are well positioned to serve the large outdoor lifestyle products market opportunity. American Outdoor Brands Corporation represents our enhanced strategic direction, our broad range of product offerings, and our plan to continue building upon our portfolio of strong American brands. American Outdoor Brands Corporation serves as the holding company for the historic Smith & Wesson Corp., Battenfeld Technologies, Inc., and Crimson Trace Corporation, which represent our firearms, manufacturing services, accessories, and electro-optics divisions.

We have only just begun our journey toward achieving our vision of being the leading provider of high-quality products for the shooting, hunting, and rugged outdoor enthusiast. This large and growing market is populated by active lifestyle consumers who pursue their activities with passion and seek out brands they can trust. With a track record of creating, preserving, and acquiring respected brands, we remain committed to our future growth -- focusing on brands that best support the needs and lifestyle of our valued customers.

American Outdoor Brands (and its affiliates) is an equal opportunity employer, and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.

Responsible for leading in house creative services for all firearm brands, products and promotional activities. The Creative & Event Services team will work closely with sales and marketing to execute go-to-market programs. Position also involves working with internal and external clients, pitching designs, and understanding client needs. At times, will require developing visual designs, and at other times, will be responsible for recruiting and managing third party design firms as well as internal design resources. The Manager, Creative & Event Services will develop & maintain the strategic direction for all Smith & Wesson, M&P, Performance Center, and Thompson social media programs, creative design and sales events, as a part of the overall Smith & Wesson Marketing, Public Relations and Communications platform.

Position reports to the Director, Sales & Marketing. The Creative & Events Services Manager will review and approve all work performed by the Creative & Events Services team while providing regular communication/updates to the Director, Sales & Marketing.

 Essential Duties and Responsibilities:



  • Lead creative sessions for project kick-offs


  • Manage multiple projects from concept through completion


  • Develop creative programs and concepts that meet the business objectives of the organization and that advance our brand strategy


  • Establish creative direction for the entire line of products


  • Supervise and inspire the creative team; generate multiple concepts for a campaign or project


  • Develop concepts and present to management


  • Work with internal teams to generate ideas for pitching and proposals


  • Manage team members


  • Provide quality control over concepts and projects


 NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.
 Education and Experience:



  • Undergraduate degree in Fine Arts or related field or equivalent visual design and management experience required; graduate degree preferred


  • At least 4 years management experience working with large-scale web sites, e-marketing, and advertising


  • Experience with software such as Photoshop, Illustrator, InDesign & Flash


  • Experience with Adobe AfterEffects & Premiere and Video editing (a plus) needed for this position


  • Outstanding results as leader in a high-performing consumer goods business is a prerequisite; prior experience in outdoor goods industry preferred; Intimate awareness of the firearms market strongly desired.


 Competencies and Skills:



  • Good command of the English language in both verbal and written skills


  • Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point.


  • Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices


  • A strong working knowledge of experience design, brand development, interactive commerce and creative process


  • Print and web design capabilities: must know how to work in both media for integrated campaigns


  • Ability to lead projects from concept to completion and apply best practices.


  • Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns.


  • Superior knowledge of social media, blogging, photo sharing, video sharing tools, platforms and applications.


  • Familiarity with one or more enterprise listening and engagement platforms (Radian6, Sysomos, CoTweet, Spredfast, Involver/Webtrends)


  • Knowledge of HTML, DHTML CSS, Actionscript & Drupal or other content management platforms


  • Must have excellent interpersonal and writing skills, with the ability to communicate and engage with users online.


  • Strong analytical and critical thinking skills; Ability to travel.


  • Ability to make evaluative judgments


  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments


 Physical Demands:





    • Continuous: sitting, occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement.


    • Maximum lift: 30 pounds


    • Frequent lift: 15 to 30 pounds






  • Occasional lift: 0 to 30 pounds


 NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 Work Environment and Personal Protective Equipment:

 Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

 The following Personal Protective Equipment is required:

* Safety glasses with side shields and hearing protection required when on manufacturing floor
 The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.