Crimson Trace

September 14, 2018 |
Daniel Defense Names New VP of Marketing

Daniel Defense, manufacturer of the world’s finest firearms and accessories, announced today that Steve Reed has joined the company to serve as Vice President of Marketing. In his new role, Reed will be responsible for the development of the company’s overall marketing strategy and direction.

“I am looking forward to Steve rounding out our executive team,” said Daniel Defense President and CEO Marty Daniel. “As we strive to be the industry leader in marketing, innovative products, and great customer service, having the right members on our team is vital to our success.”

For the past six years, Reed has served as Vice President of Marketing for shooting sports distributor AcuSport where he led all marketing and branding efforts. In his 25-year marketing career, he has gained extensive experience in brand management, advertising/communications and strategic planning having also worked in the consumer packaged goods and healthcare industries. He holds an undergraduate degree in Economics from Princeton University and an MBA in Marketing from Indiana University.

“I’m thrilled to be joining the Daniel Defense family,” said Reed. “To help continue to grow one of the industry’s leading brands is a tremendous opportunity. I’m blessed to be joining such a great company full of passionate and talented people.”

Steve and his wife, Barbara, will be relocating from Ohio where they look forward to enjoying the various outdoor activities the Savannah, Georgia, area has to offer. If you'd like to reach out to Steve to congratulate him or discuss doing business with Daniel Defense, he can be reached at 1-866-544-GUNS (4867) ext. 3287 or via email at sreed@danieldefense.com.