WED | OCTOBER 14, 2020

The Clean-22 coating technology that made rimfire clean is now being used to extend the range and power of 22 WMR. New CCI Maxi-Mag Clean-22 Segmented Hollow Point uses an exclusive polymer bullet coating to greatly reduce copper and lead fouling in the barrel—without leaving a residue.
Benelli pro shooter Dakota Overland took top honors at the recent 2020 Texas 3-Gun Championship at Reveille Peak Ranch. Fellow Benelli pro shooters Heather Miller and Dianna Muller also placed third and fifth, respectively, in the Tactical Lady division.
Team Ruger's Dave Olhasso and James McGinty captured multiple divisional wins at back-to-back steel matches last weekend.

Team Krieghoff’s Lauren Burge broke 447 out of 450 targets landing her a spot in the top 10 overall and earning her the Lady HOA Champion Title at the World Skeet Championships.
Registration is now open, though nearly filled, for the Civilian Marksmanship Program’s annual Gary Anderson Invitational, set to be held Dec. 5-6, 2020, at the electronic air gun ranges located within the Gary Anderson CMP Competition Center in Ohio and the South Competition Center in Alabama.
Industry Day at the Range has announced that limited exhibitor spaces and shooting lanes are available for companies wishing to showcase their products to over 1,800 invited buyers and members of the media.

Beretta USA is pleased to announce that we have a sponsored 92/96 Series Pistol armorer course scheduled for January 27, 2021. Limited space is available, so register early.
Shoot Like A Girl’s Coast to Coast Tour is traveling to Cabela’s in Garner, North Carolina this weekend for a free interactive event that introduces women to the shooting sports in a fun, safe and comfortable atmosphere.
Red Arrow Weapons announces the RAW10 AR-style rifle in 308 Winchester. It comes standard with a "Midnight Bronze" Cerakote finish, 18" fluted stainless barrel and more.

Davidson’s, a top firearms wholesaler, has teamed once again with long-time industry partner Ruger to offer an exclusive version of the Wrangler 22LR single-action revolver. It has a Plum Brown Cerakote coating on the frame and 4 5/8” non-tapered barrel.
Taurus is offering the popular Raging Hunter big-bore revolver in a "ready-for-the-field" complete hunting package. For the kickoff, Taurus has launched the Legendary Hunter Giveaway in conjunction with Leupold and Hornady.
Galco’s predecessor, The Famous Jackass Leather Company, introduced the Jackass Rig in the 1970s. Still a great choice for any gun carrier who prefers a horizontally-oriented shoulder holster, it has the ability to adjust it to a butt-down and muzzle-up position - to enable smaller-statured shooters to conceal bigger guns than a strictly horizontal holster.
If you have an AR-15 style rifle collection, you need the White Label Armory Home Builder's Parts Kit. This kit contains every small component necessary for keeping your personal armory running.
RubLine Marketing announces the addition of Abi Johnston to the agency’s team.
SIG SAUER, Inc. announced an expansion of its New Hampshire operations to the city of Rochester, New Hampshire. The company is poised to acquire a multi-building campus in Rochester, to relocate its Dover operation and expand overall New Hampshire operations.

Bangers LP, a leading shooting sports distributor, is pleased to announce the hiring of Chris Davenport to serve as a Buyer within their purchasing team.
The Sporting Arms and Ammunition Manufacturers' Institute (SAAMI) has announced Texas-based True Velocity has been approved as SAAMI’s newest member. True Velocity will have full voting rights, and members of True Velocity’s leadership team will be named to sit on SAAMI committees in the coming weeks.
Armament Systems and Procedures has hired John Brownlee as Director of Government Sales. Brownlee brings to the role twenty years of sales and management experience — half of them in the public safety industry.

Primary Arms Government has announced the hiring of Richard Evans as the Government LE Sales Agent for the US Central Region.
Celerant Technology is excited to be celebrating its 21st anniversary. During a time when the Internet was just taking off, the company was founded to help dealers expand past their storefront.
Smith & Wesson is seeking qualified candidates for the position of Manager, Consumer Marketing Insights.
Smith & Wesson is currently seeking Product Manager candidates for Pistols/Revolvers and for Rifles. The incumbent(s) will be responsible for product and category research and development.
As part of an ongoing national effort to help prevent illegal "straw" purchases of firearms, the National Shooting Sports Foundation and the Bureau of Alcohol, Tobacco, Firearms and Explosives are reminding the Richmond public that stiff penalties are in place for individuals convicted of such unlawful purchases.
ALLEN Company has launched their “Punisher” Waterfowl Series, featuring specific gear designs designed to meet the ultra-high requirements of the waterfowl consumer. The Punisher series is highlighted by a range of blind-based products, covered in realistic Realtree Max-5® camo elements.
Federal Ammunition introduces the industry’s only ammunition truly designed for optimal cycling and overall performance from the time-tested, lever-action rifle platform. Shipments of this product have begun to arrive at dealers.
XTech Tactical is proud to announce the Speedmag quick loading AR-15 magazine. Designed to make sore thumbs a thing of the past, the Speedmag adds convenience to your recreational shooting.
Beretta Defense Technologies announced that Beretta’s President and C.E.O., Franco Gussalli Beretta, would appear on Vago Muradian’s Defense and Aerospace Report podcast. Defense and Aerospace Report will make the podcast available Tuesday at 1600 hours, with the Association of the United States Army Annual Meeting underway.
Shoot Like A Girl Founder and President, Karen Butler, is honored to be a guest speaker at the sixth annual Shoot4Shelter sporting clay tournament fundraiser, hosted by Downtown Rescue Mission in Huntsville, Alabama.
Chon Martinez of Anderson, Texas is the winner of the 2020 Federal Kubota Sweepstakes. Martinez drives away with a Federal branded Kubota Sidekick utility vehicle, with accessories, and gear from Federal and Kubota worth more than $23,000.

SAR USA by Sarsilmaz announced that they have partnered with FMG Publication’s American Handgunner magazine for the ultimate “Win It Before It Launches, SAR USA Pistol Giveaway Package” promotion.
Marine and Coast Guard members, as well as their families and other eligible patrons are now able purchase their favorite Riton Optics products at the Marine Corps Exchange and the Coast Guard Exchange.

Primary Arms Online has announced a new focus on offering a comprehensive selection of tactical apparel and gear for the American gun-owner. Initial highlight brands will include 5.11 Tactical, Propper, Vertx, Under Armour, and many others.
Beretta announced the opening of several pop-up retail locations. For a limited time, the stores are located in the Lenox Square Mall in Atlanta, GA, the Mall of America in Minneapolis, MN (open now), and the Cherry Creek Mall in Denver, CO (to open 17 October).
Smith & Wesson has signed on as a platinum partner for the Adaptive Defensive Shooting Summit set for October 23-24, 2020 at the SIG Sauer Shooting Academy in Epping, New Hampshire.
Shooting USA features the fastest organized form of plinking with .22 Rimfire, shooting steel plates for time at the Rimfire Challenge World Championships.
This week on Guns & Gear, CZ-USA’s P10 pistol series is featured. Also, see SureFire's hearing protection, Springfield Armory's XD-M Elites, Glock's G44 .22 LR and more.
 

In today’s news section you’ll see the announcement of Federal Premium ammunition’s new HammerDown Ammunition. But the general announcement that the ammo’s now available doesn’t really do it justice. This is ammo designed to make your lever gun run more efficiently.

No, it’s not a weak car-like analogy, it’s recognition of the fact this ammunition has been designed to get the best performance possible out of one of the most-established rifle platforms around.

The stuff’s tuned for lever guns. That’s the long and short of it. The velocities are designed to give the best performance possible through the lever action barrel lengths.

To get a better handle on the “how” of this stuff, I talked with Federal and found out what they say makes HammerDown different from other ammunition- including those specifically aimed at lever guns.

First, it was designed in collaboration with Henry Repeating Arms. Henry’s the category leader in lever actions today. Their Big Boy All-Weather and Big Boy Steel guns are very popular with hunters. And, as I was reminded, Henrys, like HammerDown, are made in America.

HammerDown’s cases feature a different geometry on the front face of the case rims to help with cycling. The molecularly bonded bullets are especially good at retaining weight with increased velocity and penetration abilities.

The initial calibers cover the most popular lever cabers: 327 Federal Magnum, .357 Magnum, 44 Rem. Magnum, 30-30 Winchester and 45-70 Government. The initial launch announcement promised .45 Long Colt, but I’ve been told it won’t be available before 2021. You can also expect to see .35 Remington and .444 Marlin next year as well.

But I’ve also been reminded that HammerDown is engineered for all lever guns. They’ve chamfered the cases of all the calibers and applied a specialized geometry to the front face of the case rims to improve cycling in all lever actions.

There’s also some metallurgical magic at play as all the calibers feature molecularly bonded bullets. I won’t pretend to know what that means, other than it’s supposed to add (significantly) to retained weight and expansion -big deals in hunting bullets. And since many of those calibers are traditionally handgun calibers, they’ve beefed up the bullets and stepped up velocities to get better performance (penetration) out of longer barrels. The 357 magnum, for instance, was up-weighted from 158 to 170 grains.

And while we’re talking bullets, the entire range is either Bonded Soft Point (.357 Magnum, .44 Rem Magnum, 30-30 Win and 45-70 Government) or Bonded Hollow Points (327 Federal Magnum and .45 Long Colt when available). As far as performance, the 30-30 load had 100-percent retained weight after being shot through 10-percent ballistic ordinance gel at 100 yards.

The weight accompanies some pretty hefty velocity increases-while staying inside industry standard velocity and pressure specs from SAAMI. Still, stepping up .357 Magnum from 1,180 fps to 1,610 fps or amping up .44 Magnum up to 1710 fps from 1,250 fps is a big jump.

If you’re in a straight-wall hunting state, this will give you yet another acceptable option.

HammerDown is a rifle cartridge, despite many of the calibers being considered handgun loads. That’s one reason the HammerDown is in the familiar “long, flat” rifle caliber packaging.

In keeping with the “rifle ammunition” tradition, the HammerDown won’t be packaged in the traditional pistol-caliber boxes. It will be in traditional long, flat rifle ammo boxes. MSRPs on all calibers is $19.99 except 45-70 Government. That retails at $38.99.

I’m all for the development of specialized ammunition for lever guns, especially when it increases performance. I got back into shooting sports through cowboy action shooting nearly two decades ago, but cleaned and stored my lever guns when I moved into more modern competitions. As a member of the generation that revered cowboys as folk heroes, it gives me a reason to pull those lever guns out of the back of my safe and get them back where they belong: on the range and into the brush.

We’ll keep you posted.

—Jim Shepherd

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