ALPS OutdoorZ Impulse Pack

NEW HAVEN, Mo. – ALPS OutdoorZ, the leading manufacturer of extreme-duty packs and gear for hunters, continues to push the envelope on innovation with the introduction of the new Impulse hunting pack.

ALPS OutdoorZ engineers developed the Impulse with an eye toward whitetail hunters who demand maximum quiet and ease-of-access in an all-day pack. To enhance stealth performance, the Impulse comes wrapped in DEADQUIET fleece designed to help deaden sound upon contact with brush or clothing, making it ideal for still hunting. Furthermore, the DEADQUIET fleece is enhanced with a waterproof membrane to protect contents from moisture and to prevent “waterlogging” in snowy or rainy conditions.

Another nod to maximizing silence is the Impulse’s zipperless main compartment lid. The fold-open lid utilizes a series of strong magnets and an aluminum hook to keep the lid closed and contents secure during transport yet allows for quick, silent opening by foregoing traditionally noisy zippers.

Another innovative design feature is the pack’s overall structure, which was engineered to allow the pack to stand upright on the ground or on a tree stand platform. This construction permits the hunter easy access to gear while reducing the pack’s footprint in a blind or on a tree stand.

As a full-feature pack, the Impulse also comes with a two-piece adjustable and detachable waist belt. Other features of the Impulse include:

  • Multiple interior mesh pockets
  • Left- and right-side bungee and cord locks to secure a quiver
  • Two side and one front mesh pocket
  • Drop-down bow or gun carry pocket
  • Integrated rain cover
  • Hydration pocket with two side-outlet hydration ports

The Impulse boasts Realtree EDGE® camo and weighs 5 lbs., 4 oz. Total volume is 30L/1850 in3.

For more information about the Impulse and other innovative hunting solutions from ALPS OutdoorZ, visit

About ALPS Brands:

Beginning in 1993 with the establishment of ALPS Mountaineering, ALPS Brands is a continuously growing and expanding group of companies dedicated to developing and manufacturing high quality, performance-driven outdoor products. Currently making up the ALPS Brands family of companies are ALPS Mountaineering, ALPS OutdoorZ, Cedar Ridge, Browning Camping and Hunting Blinds. ALPS OutdoorZ—the hunting gear moniker for ALPS Brands—made its mark several years ago by offering packs purposefully designed for remote wilderness hunting. Today, ALPS OutdoorZ products cover everything from day and expedition packs to waterfowl blinds and turkey hunting vests, as well as furniture, gun cases and sleeping bags. ALPS OutdoorZ items are sold and distributed in the best camping, backpacking and outdoor dealers throughout the entire US and Canada. For more information, please visit www.

Media Contact:

Taylor Woodruff