Leica Sport Optics USA is proud to announce renowned hunters, conservationists, and storytellers Adam and Frankie Foss as official brand ambassadors.

This partnership represents a return to familiar ground, as Adam previously collaborated with Leica on film, photography, and conservation storytelling that helped define the visual identity of modern mountain hunting. His work helped shape a language rooted in clarity, purpose, and respect for wild places—values deeply aligned with Leica’s. Together, Adam and Frankie bring a thoughtful approach to backcountry big game hunting and adventure with endless storytelling, making them a natural fit for Leica’s evolving vision in North America.

Widely respected for their contributions both behind and in front of the lens, the Fosses are strong advocates for public lands, wildlife conservation, and a style of hunting grounded in humility, skill, and a deep connection to the natural world.

“Frankie and I are truly honored to join the Leica team.” Adam shares, “There’s no question that Leica makes best-in-class optics and camera equipment, but what sets them apart is their commitment to telling the more artful, deeper part of the hunting story. That’s something that resonates with our purpose in this industry and what we hope to leave behind through our storytelling — the beautiful places we’re fortunate enough to go and the fine people we meet along the way.”

Ryan Holm, Director of Marketing for Leica Sport Optics USA, added: "Adam and Frankie are icons in the world of Western big game hunting—particularly in the sheep hunting community, where precision, endurance, and storytelling all converge. Beyond their field experience, they bring a sharp creative eye and an authentic voice that resonates with a discerning audience. I’ve had the privilege of working with Adam for over a decade, and his consistency, depth of knowledge, and respect for the craft are unmatched. This partnership represents more than just content—it's a continuation of Leica’s commitment to supporting those who advance the culture of hunting through both purposeful action and compelling narrative.

Through this partnership, Leica and the Fosses will create content and campaigns that resonate with hunters—those who seek not just premium optics, but a meaningful connection to the process, untold stories behind the lens, and the places that define the hunt."

For a high res image to accompany this press release, please click here. To learn more about Leica Sport Optics, visit leica-camera.com/en-US/sport-optics/hunting

Click here to follow Adam Foss and Frankie Foss on Instagram and follow their Leica story as it unfolds in the field.

For marketing enquiries: ryan.holm@leicasportoptics.com
For PR enquiries: leicausa@tweed-media.com

Also, visit Leica Hunting USA’s Instagram at: instagram.com/leicahuntingusa/