Crimson Trace

News | Wednesday, April 23, 2014

Ruger Will Report Q1 Earnings May 5

Sturm, Ruger & Company, Inc. (NYSE: RGR) will announce its financial results for the first quarter and file its Quarterly Report on Form 10-Q on Monday, May 5, 2014, after the close of the stock market.

New Elite Tactical 1-Mile Laser Range Finder

Bushnell has introduced the new Bushnell Elite Tactical 1-Mile ARC laser range finder. With seven power magnification, ranging capabilities out to one mile and a host of valuable features, this unit is built for professional and long-range marksmen.

Team Weatherby's Duff, Worley Appearing at NRA Show

Team Weatherby celebrities Jessie Duff and Darryl Worley will make appearances and sign autographs during the NRA show at the National High School Rodeo Association (NHSRA) booth (#6846).

CrossBreed Announces Fit for M&P Bodyguard .380

CrossBreed® Holsters currently offers a full line up of holsters to accommodate the new M&P Bodyguard .380 by Smith & Wesson. The range of new fits covers the range of CrossBreed holsters, including the MiniTuck®.

Traditions™ Performance Firearms At 2014 NRA Annual Meetings

Traditions™ Performance Firearms will be exhibiting at the 2014 National Rifle Association's Annual Meetings and Exhibits in Indianapolis, Indiana April 25-27.

Meopta Expands its 1-Inch MeoPro® Riflescope Line

Meopta USA introduces additional models to its popular MeoPro® 1-inch riflescope series. Known for incredibly bright optics, precision mechanics and reliability, the MeoPro line now includes 3-9x40, 4.5-14x44 and 4.5-14x50 in hunting and target versions.

EOTech Announces New Website Launch

EOTech, known as the world leader in holographic weapon sights, has launched its newly revamped website, offering quick and easy access to essential information and featuring a more comprehensive understanding of the company's technology and products. | For More...

Team MGM Shines at Second 3-Gun Nation Match

Team MGM shooters Chuck Anderson, Brian Nelson, Kalani Laker and Diana Liedorff put on impressive performances at the second 3-Gun Nation match of 2014 held at the USSA in Tulsa, Oklahoma.

Sapir, Veteran Outdoor Communicator to Retire from NSSF

Glenn Sapir, veteran outdoor communicator, has announced his retirement from his position of Director, Editorial Services, for the National Shooting Sports Foundation (NSSF), effective Friday, April 25.

Outdoor Channel at 2014 NRA Annual Meetings & Exhibits

Outdoor Channel is a sponsor of the National Rifle Association's (NRA) Annual Meetings & Exhibits, taking place in Indianapolis, Indiana, April 25th- April 27th. A collection of the network's celebrities will be on hand at the event to chat with fans, sign autographs and answer questions at the Outdoor Channel booth #3259.

Gamo Outdoor USA Announces Participation In 2014 NRA Annual Meeting & Exhibits

Gamo Outdoor USA is pleased to announce it will be attending the 2014 NRA Annual Meeting & Exhibits industry event in Indianapolis, Indiana on April 25-27, 2014 at the Indiana Convention Center. Gamo Outdoor USA booth number is #5867.

Gun Campaign Workshop Announced for NY Gun Owners

On Saturday, May 17, there will be a Gun Owner Campaign Workshop in Syracuse, New York. The workshop is designed to teach gun owners how to manage or contribute to a winning political campaign.

Crimson Trace Releases Glock 42 Laserguard

Crimson Trace, the recognized industry leader in laser sighting systems and tactical lighting for firearms, announces the release of the first-in-the-industry laser sighting system for Glock's 42-the Laserguard® (LG-443).

HatsanUSA Turns Down the Volume of PCP Airguns

Hatsan is releasing its highly innovative QuietEnergy Technology on select airgun models to reduce noise without affecting the airgun's muzzle velocity or accuracy. QuietEnergy Technology is available for .177, .22, and .25 calibers of the Galatian, BT65, AT44-10 Long, and AT44-10S airgun models.

Sisk Rifles to show video of the STAR® Stock at the NRA Annual Meeting

If you're in Indianapolis for the NRA meetings this week, be sure to stop by booth #8456 and visit with Charlie Sisk, Texas rifle maker, and see the animated video of just some of the adaptiveness his new STAR® stock is capable of. To Provide IHEA Instructor Awards And Youth Scholarship Program announces the funding of a youth hunter scholarship as well as awards for deserving "Champions of Hunter Education" instructors in conjunction with the International Hunter Education Association.

Sportsman Channel Talent to Appear at the 143rd Annual NRA Meeting & Exhibits

Sportsman Channel is bringing in the big guns for the 143rd Annual NRA Meeting & Exhibits with appearances by "The Gunny" R. Lee Ermey, Brian "Pig Man" Quaca, Melissa Bachman, Matt Hughes and others to headline the network's stage (#7455) April 25-27, 2014 in Indianapolis.

MidwayUSA Donates $65,000 in Cash for 35th Anniversary MidwayUSA & NRA Bianchi Cup

Inspired by the continued success of the MidwayUSA & NRA Bianchi Cup and its impact on his hometown of Columbia and the shooting industry, Larry Potterfield, Founder and CEO of MidwayUSA, Inc., has pledged a $65,000 cash donation for the 2014 NRA Bianchi Cup.

NHSRA Offers Chance to Win a Custom Weatherby® Rifle at NRA Show

NRA show attendees who visit the National High School Rodeo Association (NHSRA) booth (#6846) April 25-27 can register to win a custom Weatherby® Mark V® rifle in .300 Wby. Mag.

Viridian Shooting Simulator Highlights NRA Show Booth 3623

Viridian is sure to have one of the most talked about exhibits at the 143rd NRA Annual Meetings and Exhibits. Stop by booth 3623 and experience a state-of-the-art, interactive shooting simulator - the Viridian Demo Lab.

Trijicon Announces Integrated RMR® Adapter and Night Sight Combo for 1911 Pistols

Trijicon, Inc. now offers its legendary Bright & Tough™ Night Sights with an integrated RMR® mounting platform for Model 1911 pistols.

Crimson Trace Midnight 3-Gun Invitational Sponsors Growing

The world's largest nighttime 3-Gun competition-the 3rd Annual Midnight 3-Gun Invitational (M3GI) hosted by Crimson Trace is seeing a growing list of sponsoring shooting industry manufacturers getting involved in the event. August 12-17 more than 200 shooters will compete over a four-night span.

Come See Bore-tips and Gun-tips In Action This Weekend At The 2014 NRA Show

Swab-its® invites you to stop by booth #3448 at the 143rd NRA Annual Meetings & Exhibits to see first hand the superior firearms cleaning properties of their Bore-tips® and Gun-tips® products.

Gary Mol's Bullet Bunker Showcases Newest Designs at NRA

Gary Mol's Bullet Bunker, a system that stops - and contains - bullets shot at it, is showcasing its New Generation designs at the one hundred forty third NRA Meeting & Exhibits April 25-27 in Indianapolis, Indiana. Those designs include Ted Nugent's own custom bullet bunker.

Meet Benelli Pro Staffer Aaron Lewis at NRA Show

Come "Meet & Greet" Benelli's Pro Staffer, star of On The Road outdoor TV show and country singer, Aaron Lewis, who will be at the Benelli USA booth (#4653), at the 143rd NRA Annual Meetings & Exhibits held at the Indianapolis Convention Center in Indianapolis, Indiana.

Stoeger Aiguns Offers Show Specials at the NRA 2014 Annual Meetings

Stoeger Airguns will be offering a show special for those attending the NRA's 2014 Annual Meetings & Exhibits with a coupon with a special offer code that knocks 30% off the price of all Stoeger Airguns with free shipping when ordered online. Participants will also have a chance to enter a twice-daily drawing to win a Stoeger Airguns ATAC Suppressor prize package valued at $385.

Vortex Optics Set to Host Thousands of Celebrities at NRA SHOW

Vortex Optics is offering a free Vortex wristband to the first 100 people who stop by to visit (Booth #4764). They'll have some additional tokens of appreciation for their customers who they consider the real celebrities of the NRA Annual Meeting & Exhibits.

Galco Gunleather Announces Book Signings and Appearances for 2014 NRA Annual Meetings

Galco Gunleather is excited to announce book signings and appearances at the 2014 NRA Annual Meetings in Indianapolis, all in Galco's booth #5464.

"Inside the Chamber with Smith & Wesson®" Live Video Feed Returns For 2014 NRA Annual Meeting

Returning online for a second time following its successful debut from the 2014 SHOT Show, "Inside the Chamber with Smith & Wesson" will again air live from the floor of the Smith & Wesson booth at the 2014 NRA Annual Meetings & Exhibits in Indianapolis, Indiana. The live broadcast program will air daily April 25-27, from 2 p.m. to 3 p.m. EST and will be available for viewing on the company's website at For those unable to join the live show, each daily broadcast will also be shared on the Smith & Wesson Facebook page at

NCSA Names Currie Chief Instructor

The National Sporting Clays Association (NSCA) has named Level III instructor Don Currie as Chief Instructor of the NSCA Instructor Certification Program. Currie replaces Gary Greenway, who is retiring after serving 10 years as the Chief Instructor.

Area Youths, Families Invited to AIM Grand National Youth Trapshooting Championships

Areas youth and families are invited to attend this year's AIM Grand National Youth Trapshooting Championships set for the World Shooting and Recreational complex in Sparta, Illinois, August 2-5, 2014.


Between The Berms: Speak Softly, And Carry A Purse

As we head into this weekend's annual gathering of second amendment champions - otherwise known as the 143rd NRA Annual Meetings & Exhibits - we do so at a time when more women are joining the ranks of gun owners.

Unfortunately, it's also at the same time that those opposed to, you know, the Constitution try and further divide women from the gun owning experience. Bloomberg, whose MAIG demonstrated the "I" mostly stood for indictment and not illegal, has pivoted away from politicians to moms to better appeal to the female voter still undecided on firearms rights.

So where does this leave us? Well, we need to find our own voice in the war for the hearts and minds of women.

Yes, I know what you're thinking. We already make guns, holsters and accessories in pink so what more do we need to do to appeal to women?

The truth is that we need to better communicate to women in a voice they find more accessible to their female sensibilities. While visiting with some members of A Girl & A Gun at The Arms Room in League City, Texas, I asked them to shoot a small pistol outfitted with a Crimson Trace LaserGuard. I wanted their unprompted response to shooting a laser-equipped firearm.

What I found was that women approach their selection to firearms in an entirely different fashion than men. I had two women shoot the gun that each had their CHL for carrying concealed, but had yet to settle on a pistol for that purpose. They were going through a test-drive process with various guns that was completely devoid of the testosterone laden brand proposition found in nearly all ads and in most writing.

And what does that mean? Well friends, it means they are probably less likely to seek their firearms purchasing information from traditional firearms magazines. They probably don't frequent the online forums erected around major brands and platforms.

Instead, they look for information from those that speak with their same voice. In other words, other women.

This isn't to say that there aren't women who are tuned into the male-dominated firearms voice in the "Gun Media" and the various online firearms communities. Clearly there are plenty of great male communicators who can reach the female gun buyer. People like Jim Scoutten, Tom Gresham, Lars Dalseide, Michael Bane and our own Jim Shepherd can communicate with any audience, and often on almost any topic.

However, for the broader dialogue from both companies and our collective industry, more female voices are needed in order to reach women with messages they understand...beyond "and we make it in pink."

The trick becomes finding those voices. A computer keyboard and a blog/Facebook page/Twitter account does not a writer make. In order to create the content to better reach the new female gun owner you need good writers. Articulate, thoughtful and, yes, humorous writers who can turn a phrase, and just happen to be women.

But where, oh where, do you find these mythical beings capable of talking guns and at the same time relaying the shared experiences that only women enjoy?

So glad you asked. Here are four women you'd do well to spend more time listening to than talking at.

Laurel Yoshimoto - This Friday we'll be running another piece by Laurel that is well worth your time. Her first contribution to The Shooting Wire was a riotous take on the female experience wondering SHOT Show's Law Enforcement section. Friday's contribution is another effortless read, as if she sat down and typed it out in a matter of minutes without second guessing a word, a sentence or a transition. (For this, I hate her.) And it is packed with humor that some tone-deaf men will completely miss but women will immediately recognize.

Jaci Janes - Stealing a line from O Brother, Where Art Thou, Jaci is "bona fide." Not only is she a contributor over at, but she was honored with the 2012 NRA-ILA Volunteer of the Year Award for her work as an NRA Election Volunteer Coordinator. And most recently she explained her Dr. Strangelove-esque acceptance of pink guns in the NRA's Shooting Illustrated. She's also contributed the cover story for the upcoming issue of IDPA's Tactical Journal due out in May. Sitting down with Jaci at last year's NRA Show, she relayed her experiences as a woman getting into the shooting sports and I, in turn, picked her brain for ideas on how the shooting sports can better appeal to the new female gun owner.

Jennifer Pearsall - When Jennifer isn't tempting the world with delectable bacon-centric recipes in her role as the self-proclaimed Bacon Maven over at her blog, she is the editor at Gun Digest Books/F&W Media. She's been in the outdoors writing industry for more than 20 years, so she knows a thing or two about putting words together in a coherent fashion. Oddly, a skill sorely lacking among many attaching the title of 'writer' to their name. She also has serious credibility among those on the hunting side of the industry. If you handed me an outdoor brand and said go find me more female customers, I'd more than likely make a beeline for Jennifer's front door, thick-cut gourmet bacon in hand, and talk to her about the kind of content my brand should generate to resonate with the female demographic. Hopefully this conversation would take place in the kitchen, while she cooks, with bacon. Lots and lots of bacon.

Jodi Stemler - Saving the best for last, Jodi is legitimately one of the top communicators in the firearms/outdoor industry, and widely respected by people like Jim Shepherd and Michael Bane, among others. Her area of expertise is in the conservation, hunting and fishing arena, and that's only because she resists any and all attempts by me to draw her into the world of shooting sports PR where she'd easily set the standard. When people ask me for a recommendation on who to hire to help with their communications, Jodi tops my list. When it comes to real public relations to the broader public, it is Jodi you want helping you plan and execute your communications strategy.

Depending on what your specific goal is in terms of the communications you want to develop, these women are your best bet. Each has their own style and expertise, but all four approach the problem from that same sensibility of the "fairer sex." And, unlike the women at your favorite marketing agency boasting its unique insight into the female consumer, these women also understand guns, thus bridging the gap between two distinct cultures. Remember, before you talk to women about guns, you probably want to know how to talk about guns. I hear it helps.

Of course, you can always stick with the copywriting equivalent of your "let's make it in pink" strategy under the assumption that's all you really need to appeal to the female gun buyer. I mean, after spending a lifetime as a male talking about guns and stuff, who better to talk to women about guns and stuff than you, right?

Good luck with that. As for me, I'll keep these four on speed dial.

- Paul Erhardt, Editor, the Outdoor Wire Digital Network

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Apr 21
World Shooting and Recreational Complex, Sparta, Illinois
Apr 27
Ridgeway Rifle Club, Ridgeway, PA
May 4
Dutchess County Pistol Club Wappingers Falls, NY
May 5-10
NRA Whittington Center in Raton, New Mexico
May 16-18
NE New Mexico
May 9-22
USAMU's Pool and Phillips Ranges, Fort Benning, GA
May 21-24
Green Valley Rifle & Pistol Club, Columbia, MO
May 25
Ridgway Rifle Club, Ridgway PA
Jun 1
USAMU Ranges, Fort Benning, Georgia
May 30-Jun 1
Heartland Public Shooting Park in Grand Island, Nebraska.
May 30-Jun 1
Camp Swift- Bastrop, Texas ( National Guard Base)
Jun 9-11
Springfield, Massachusetts
Jun 9-11
Sheraton Springfield Monarch Place Hotel 1 Monarch Place Springfield, MA
Jun 28-29
Ridgway Rifle Club, Ridgway, PA
Jul 27
Ridgway Rifle Club, Ridgway, PA
Aug 5-10
NRA Whittington Center, Raton, NM
Aug 13-16
Central Oregon Shooting Sports Association Range, Bend, Oregon
Aug 24
Ridgway Rifle Club, Ridgway, PA
Sep 27-28
Ridgway Rifle Club, Ridgway, PA

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