Walther is dedicated to supporting a healthy retail environment and is listening to the needs of our valued retailers. In response to current market conditions, Walther Arms, Inc. is introducing a new MAP (Minimum Advertising Price) policy, to go into effect on January 1, 2020.

The new pricing policy will cover many of our premium products, and will be strictly enforced, in order to support retailers across all channels. Walther believes in ensuring our customers a proper margin, and the new pricing policy is an important step in providing that support to our retailers.

All Walther Q5 Match, Q4 Tac, PPK, and PPK/S 380 products fall under this new MAP policy.

Any questions regard Walther’s MAP policy can be directed to MAP@WaltherArms.com

WALTHER is the Performance leader. Our Success is our Passion for uncompromising Performance.