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February’s email topic addresses the topic of Red Dot installation and expectations for consumers on handguns and Modern Sporting Rifles (MSRs).
The handgun and MSR markets are analyzed over the past 18 months to provide a snapshot into this sector of the industry post the pandemic “surge”.
Handguns & Red Dots show they are decreasing year-over-year at a similar rate, where MSR’s never had a huge lift due to the “surge”.
Market data shows that handguns with installed optics have declined as a total of semi-auto handguns available.