Trent Marsh joins Riton Optics as its Marketing Director, with almost 15 years of experience as a marketer in the shooting sports industry. With previous stops in the UTV, trail camera, and optics categories, Marsh brings a rounded, holistic view of the category, and industry at large. As the current President of AGLOW, the Association of Great Lakes Outdoor Writers, and a board member with POMA, the Professional Outdoor Media Association, he is connected to the outdoor media and has a unique perspective on what brand promotion should look like. As a writer and avid outdoorsman himself, Marsh has a track record of elevating brand messaging and visibility with a unique tone and focus on feature-oriented language that resonates with the consumer, and makes historically complicated or complex issues approachable and relatable to most any outdoor enthusiast.

Marsh has been recognized not only for his PR strategies in the past, but also as a writer, podcaster, and photographer in his own right. His experience on both sides of the media landscape informs his strategy and approach to the market.

"As the Marketing Director at Riton Optics, I'm thrilled to join a dynamic team that shares a common goal — to redefine the landscape of the shooting sports industry. With almost 15 years of diverse experience in the outdoor realm, I bring a holistic perspective that transcends optics. Our mission is not just about selling products; it's about crafting an experience for our community of outdoor enthusiasts. Together, we aim for excellence, weaving a tapestry of brand messaging that resonates, fosters camaraderie, and propels us to new heights in the industry."

When not hunting, shooting, fishing, or trapping, Marsh enjoys gardening, golf and travel with his wife and two children. He makes his home in Northeast Indiana.

Visit ritonoptics.com for more information.