Reno, NV – PARD is pleased to announce that Sports South is now an authorized PARD distributor. Established in 1841, Sports South is the country’s oldest and largest distributor of firearms, ammunition, and accessories. Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth.

PARD is excited to add Sports South to its growing list of partners and looks forward to supplying the nationwide dealer base with innovative thermal and night vision products. PARD USA, headquartered in Reno, NV, is entering the US shooting sports marketplace in the Thermal and Night Vision category after 5 consecutive years of double-digit growth in Europe. Founded in 2017, PARD is a premier manufacturer of Thermal and Night Vision equipment for the shooting sports industry. PARD is a two-time winner of the the prestigious “Night Vision Product of the Year” award at the British Shooting Show.

Optimax Technology LLC (“PARD Optics”) manufacturers cutting edge thermal and night vision products. PARD is introducing new standards for profitability, quality, features and value, to help deliver reliable and affordable digital optics to the market. PARD manufactures a wide variety of consumer products that are distributed worldwide.

www.pard.com 800-986-4370 Sales.support@optimaxtechnologyllc.com