(Accokeek, MD) Beretta anticipates thousands of visitors this week at their redesigned SCI booth. The booth (#822) has been revamped to showcase a new look that highlights several unique firearm displays that include our featured premium firearms and demonstrations from master artisans.

Our premium gun section will feature two artisans this year, who will provide demonstrations of their signature crafts. Luca Casari, a master engraver from Italy, and Scott Mays, our senior gunsmith, will be present in the booth as they showcase their expert engraving and wood working skills.

Located in the main tented area of our booth, visitors will find an entire section dedicated to our top-of-the-line, premium over-and-under shotgun, the Beretta SL3. Featuring a reliable boxlock barrel locking system for fast, crisp trigger pulls, this premium shotgun blends traditional gun-making techniques with modern technological innovation to create an aesthetically beautiful shotgun that can withstand intensive use in the field.

Featured in the Sako and Tikka cabin display, visitors to the booth will be able to interact with rifle offerings that range from entry level to premium models. Some of the rifles featured this year include our newly launched Tikka T3x Lite Veil models. Utilizing the innovative Veil Alpine and Wideland camo patterns, the Veil Alpine and Wideland models feature an enhanced recoil pad, a Cerakoted and fluted bolt with an oversized bolt handle, and an extensive caliber selection that offers a choice for any type of hunting.

The new Tikka Selector and Sako Custom Configurator applications will also be accessible in the booth. These applications allow customers to order Sako Premium and the full line of Tikka rifles with configurations specific to their personal shooting style. Customers will be able to choose select calibers, stock wood quality, engraving styles, barrel lengths, sights, triggers, and muzzle threading options, as these choices are applicable to the selected models.

Another featured display in the booth (#822) will be the one-of-a-kind Beretta SL3 Gioconda Leonardo da Vinci pair of over-and-under shotguns, which were made to celebrate the 500 anniversary of the great Italian artist’s death and his passage through the Val Trompia province.

Unveiled at a special ceremony last May in Gardone Val Trompia, this pair of overlapping SL3 hunting shotguns are richly engraved on the action with reproductions of the self-portrait of Leonardo da Vinci as an old man on one and the Gioconda on the other. The set is completed by a hand-made case embellished with a reproduction of the famous Leonardian design of the Vitruvian man. With a slender and elegant action frame, this pair features a longitudinal gusset closing system that guarantees the soft opening of the shotgun and a new extractor geometry that facilitates cleaning and disassembly operations.

In addition to the premium gun selections available in our booth, visitors will also be able to engage with staff members from Beretta and view a variety of our top grade long guns.

Visitors to the Beretta booth will continue to find great deals on quality Beretta clothing and accessories collections. There will be staff on hand for placing orders for our new-to-buy current season items.

A few of the clothing and accessories items that will be featured at the Beretta booth include the Beretta ‘Clash’ Eyewear collection and the Beretta Basic eyewear and ear protection collections.

Designed through a partnership with Rudy Project, Clash eyeglasses are designed specifically with the shooters’ needs in mind. This eyewear line was engineered to provide optimal eye protection and provide unparalleled comfort in any light condition, all while enhancing the shooter’s performance.

Follow along with the daily activities in the booth on Beretta USA’s LinkedIn, Instagram, Facebook, and Twitter pages.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.