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Greeley, CO – Since its founding, Burris Optics’ mission has been to provide shooters with the most advanced, purpose-driven riflescopes possible. One of the newest riflescope families in the Burris lineup — the XTR PS — has so effectively delivered on that mission that the editors of Guns & Ammo magazine recognized both magnification options in the line, naming the entire family its Optic of the Year. This marks the second consecutive year that Burris Optics has been recognized by Guns & Ammo; in 2024, the brand received the magazine’s Most Innovative Company award.
Stated Guns & Ammo, “BURRIS XTR PS is an all-new optic for precision shooters that combines several innovations into a singular shooting system, helping to make every shot a hit.”
Driving the XTR PS riflescope design and technology was the understanding that on-the-fly ballistic calculations can be challenging in real-world, high-pressure conditions. The XTR PS solves these problems with a comprehensive data presentation to the shooter and a simple dial-to-distance program that delivers lightning-fast point-of-aim, point-of-impact performance in any environment.
As Guns & Ammo explains, “The XTR PS features Burris’ Programmable Elevation Knob (P?K) system and heads-up display (HUD) data center. Without the need to lift your head off the stock’s comb, the HUD displays turret position in yards or mils without the need to reference DOPE charts, along with wind hold, scope cant (level), selected density altitude, and more — placing all of this information directly into your line of sight.”
The XTR PS riflescope works with the BurrisConnect App, which allows the user to upload customized ballistic profiles directly to the scope. Since the selected profile stores locally, firing solutions are achieved simply by dialing the programmable Elevation Knob to the ranged distance. Fast, easy, and precise.
“All of us at Burris are honored that the Guns & Ammo editors have selected the XTR PS line as their Optic of the Year,” said Jordan Egli, Director of Marketing for Burris. “This riflescope is a true game-changer for shooters who need to get on target quickly and with confidence, and it’s gratifying to see the seasoned evaluators at Guns & Ammo recognize that performance. We appreciate the exhaustive testing and careful consideration that went into their decision, and we’re confident that shooters who put the XTR PS to work will come to the same conclusion.”
For more information on the XTR PS riflescope or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit ?BurrisOptics.com?or?Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.
Media Contact:
Jacob Eaton
Media Contact – Media Direct
Jordan Egli
Burris Director of Marketing