Leica Sport Optics USA is proud to announce that backcountry hunter and filmmaker Zack Boughton has joined as a brand ambassador. The partnership comes during an exciting year for Leica, marked by the launch of groundbreaking products including the CRF Max Rangemaster, the Calonox 2 LRF - the company’s first thermal clip-on with integrated rangefinder - new Televid spotting scopes, and a collaboration with OLLIN on cutting-edge digiscoping solutions.

“2025 marks a turning point for Leica Sport Optics,” said Ryan Holm, Marketing Director for Leica Sport Optics USA. “We’re not here to play safe—we’re pushing the limits with products that bring absolute precision, relentless reliability, and the craftsmanship Leica is known for. Partnering with Zach isn’t about marketing fluff; he’s a force in the backcountry, a filmmaker who speaks to hunters with authenticity no one else can touch, and a competitor who proves his edge in PRS and NRL matches. Together, we’ll show what Leica optics were built for: elevating every gritty, unfiltered moment in the field.”

Raised in Coeur d’Alene, Idaho, Boughton grew up skiing in the winter and golfing in the summer before moving to Bozeman, Montana, where he discovered a passion for hunting and fly fishing. Alongside his brother Travis, he founded Montana Wild, a media platform that has grown from a family blog into a full-fledged outdoor storytelling brand.

Boughton’s connection to Leica dates back to his father’s Geovid binoculars in the early 2000s. “I just remember being so impressed by the quality and the fact that they had a rangefinder in them,” he recalls. Over the years, he invested in Leica handheld rangefinders and, for the past six years, has relied on the Geovid Series binoculars and APO-Televid 82 spotting scope.

“What stands out about Leica is their attention to detail,” said Boughton. “They are true craftsmen, and it shows. The way the product feels in your hand is unrivaled in my opinion.”

As an ambassador, Boughton will initially be running the Geovid Pro 10x42 AB+ binoculars and the APO-Televid 82 spotting scope across his hunts, along with the new Rangemaster CRF Max handheld rangefinder for archery. His mission is to portray hunting in a positive light to both hunters and non-hunters, focusing on the beauty of nature, the hard work involved, and the reward of exceptional wild game meat.

“With his expertise in storytelling and his deep roots in western hunting, Zack embodies the Leica ethos of precision and passion for the outdoors,” Holm added. “Together, we look forward to inspiring hunters and conservationists alike.”