(Accokeek, MD) Beretta recently implemented a new, lower price strategy for its APX series of striker-fired, polymer pistols, which means lower prices at retail for the consumer.

In a marketplace crowded with limited time promotions, Beretta has elected to put in place an across the board, permanent price reduction to deliver outstanding value every day on all its APX pistol models.

“The new price on our APX pistols is about delivering unmatched value to our customers without the worry that they may need to wait for the next promotion to get a great deal,” Chuck Azotea, Director of Product Marketing for Beretta U.S.A., said. “This new lower price does not mean lower quality. Our APX pistols will continue to be built to the exacting standards of military and law enforcement departments worldwide, making it an easy purchase choice for any consumer.”

The Beretta APX pistol is offered in Full-Size, Centurion (mid-size), Compact, and Carry models and in both 9mm and .40 calibers. Target and RDO models are also available. All Beretta APX pistols feature replaceable grip frame housings and a removable, serialized chassis, which make the pistol easy to disassemble and maintain. Aggressive, full-length slide serrations provide improved slide manipulation, making it easy to shoot even under adverse conditions. This easy to handle pistol series features best-in-class ergonomic grips with enhanced texturing on the grip panel that ensures a firm and secure grip in all shooting situations.

The Beretta APX line includes many features intended specifically to make it easy to shoot, easy to handle, and now, with its reduced price, easy to choose when shopping for a pistol.

USA Contact:

Kimberlee Eveland

KEveland@BerettaUSA.com

301-283-2191 ext. 1384

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes, and markets a complete line of firearms, accessories, and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.