Kinsey’s Outdoors – Job Posting
Position Description: Marketing Coordinator Employee: (Name)
Reporting to: KO General Manager Status: Full-time – 45 hours
The primary objective of the store Marketing Coordinator is to maintain customer satisfaction and develop sales volume by preparing and implementing marketing strategies; increase foot traffic in the store and on the web, and develop community awareness and relationships; assigning short and long-term objectives; staying engaged online and on social media, and resolving product and service problems.
Position Attributes
o Creativity
o Personable
o Planning and organization
o Written and verbal communication
o Design principles
Principal Duties & Responsibilities
o Develop a general marketing and advertising plan to build a local and national brand by establishing objectives, action plans and schedules
o Achieve financial objectives by preparing and managing an annual marketing and advertising budget
o Work with the general manager and sales manager on creating sales promotions, events and in-store displays
o Coordinate online marketing and SEO campaigns with third-party marketing agency
o Produce on-time delivery of materials by proficiently operating graphics software and corresponding relevant sources
o Evaluate and redirect marketing and advertising campaigns by studying and analyzing sales results, industry trends, demographics, customer satisfaction surveys, competitor trends, and other market research information
o Promote store by developing partnerships and participating in community programs and organization events
o Create, define, and maintain Kinsey’s Outdoors social media presence while staying consistently engaged with customers
o Monitor customer satisfaction feedback in-store and online
o Work with Ecommerce sales team on marketing online promotions
o Maintain and build on customer contact database
o Manage Kinsey’s Outdoors pro-staff team with regard to broadening brand awareness, aiding in community engagement and content creation
o Produce print and digital pieces in accordance with established brand guidelines: store signage, flyers, billboards, trade show assets, emails, social media, web graphics, videos, etc.
Applicants should submit a resume via:
email: HR@KinseysInc.com – use Marketing Coordinator for the subject title.
website: www.kinseysoutdoors.com – Employment Section
About Kinsey’s Outdoors
Kinsey’s Outdoors is a four season retail store for the hunting enthusiast of all experience levels. Kinsey’s offers archery, firearms, fishing, clothing, footwear, and other related hunting products with a technically knowledgeable staff, and back it up with quality customer service. For more information, please visitkinseysoutdoors.com.