DSG Outerwear, a leading brand in women’s outdoor apparel, is thrilled to expand its retail presence with the availability of its products at Rural King, both in stores and online.

DSG Outerwear is renowned for its commitment to creating innovative and functional apparel designed specifically for women who love the outdoors. With a focus on combining style, comfort, and performance, DSG has become a go-to brand for female hunters and anglers, and many of their styles are available in popular Mossy Oak patterns like Bottomland and Obsession.

Whether customers prefer the in-store shopping experience or the convenience of online browsing, DSG Outerwear is now within reach at Rural King locations and their online store.

“I am so excited to be partnered with Rural King and to provide their female customers an amazing selection of women’s hunting apparel both in store and online in Mossy Oak Obsession and Bottomland,” says Wendy Gavinski, CEO/President, DSG Outerwear.

For more information about DSG Outerwear and to explore the latest collections, visit Rural King stores or shop online at ruralking.com.

At DSG Outerwear, we specialize in high performing outerwear that fits the endeavors of EVERY woman. Created for women, by women - our focuses on fit from petite to plus and fuction without sacrificing fashionable attributes. No matter the conditions, DSG has the gear to support your outdoor adventures.

DSG Outerwear is an officially licensed partner of Haas Outdoors Inc. Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home to Mossy Oak. For more than 35 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts and helping people get closer to nature. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, Gamekeepers, Gamekeepers Kennels, Mossy Oak Properties, and Mossy Oak GO. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Mack's Prairie Wings, and Bonefish and Tarpon Trust.

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