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The Woodlands, Texas –– Everest.com, the shooting sports and outdoor gear industry’s first customer-centric, community-driven, multi-merchant marketplace today announced that Kristi Heuring has been appointed to the role of Chief Marketing Officer. Heuring, a 26-year marketing veteran and outdoor enthusiast, joins the Everest team after senior marketing roles with Aguila Ammunition and Aimpoint, Inc.
Bill Voss, CEO and founder of Everest, states, “We are delighted to have Kristi onboard. A CMO of Kristi’s caliber, one with extensive outdoors industry experience, is hard to come by, and we are looking forward to her leadership as we build Everest.”
Heuring brings experience from both the agency and manufacturer sides of the business. With a proven track record of building brands and revenue generation, Heuring will lead all marketing efforts for the Everest marketplace including brand building, driving traffic and conversions for Everest storefronts, and increasing customer engagement and loyalty through their Caliber memberships.
“Being part of a game-changing and exciting venture such as this is something on every marketer’s bucket list,” says Heuring. “I’m thrilled to be part of this extraordinary opportunity and to play an integral role in the growth and development of Everest.”
About Everest.com
Driven by our Caliber Members, the Everest mission is to create the leading marketplace for the shooting sports, hunting, fishing and outdoor worlds – a place where retailers can sell firearms, fishing gear, camping gear, outdoor products and other related consumer items. The Everest marketplace represents a place where like-minded consumers can learn, interact, participate, and shop. At our core, we are a community of like-minded, non-discriminating, conservation-loving outdoor living retailers, manufacturers, distributors, and consumers.
For more information on Everest, visit the website at www.everest.com or contact:
Kristi Heuring
Chief Marketing Officer
Everest.com