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“There’s no denying it — e-commerce is here to stay,” opines Shannon Farlow in the September Shooting Industry feature, “Maximize Your E-Commerce Efforts.” Farlow interviews a panel of dealers to share their experiences selling online, finding good partners and staying committed to customer service, and provides five tips to those who’ve yet to break into the e-commerce sphere.
Jeff Monroe, president of 22three Inc. adds, “Understand every customer has a sea of options when it comes to online purchases and there must be a differentiator that causes them to choose your e-commerce site.”
Doug VanderWoude hands over the “Keys To Growing Your Membership Base” in his review of how Midwest Shooting Center used models perfected in the fitness industry to great success. He stresses, “A key to supercharging your membership program is getting everyone from the top of your organization down to the floor sweeper on board with selling memberships.”
While the past year and a half has had a tremendous impact on the self-defense segment, how has the muzzleloading and black powder market faired? Carolee Anita Boyles examines changes, trends and innovations that continue to drive customer interest and demand for related products in “Charged For Growth.”
All can agree one of the most important aspects of gun ownership is safe storage. In “On The Safe Side,” Mia Anstine discusses firearms storage options for at home and on the go, and why educating customers serves a dual purpose — earning trust and sales.
No hard products to sell? Massad Ayoob suggests tapping into intellectual resources like training to develop relationships and open to the door to future business in the Personal Defense Market column. Guest Contributor Brenda Weatherby advocates promoting the hunting lifestyle to women in the Arms & The Woman installment. She notes, “The more women see women hunting, it normalizes the idea and gives them more of an incentive to try it for themselves.” Vintage or “retro” isn’t dead — it’s about finding the right buyer. FMG Digital Editor Serena Juchnowski pens this month’s Best Practices article and provides insights from a dealer on how to establish a footing in the collectible firearms niche.
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CONTACT: JADE MOLDAE