Sports South LLC is pleased to announce Caleb Sutton’s promotion to Vice President of Merchandising. Mr. Sutton has played a principal role in inventory management and merchandising for the company over his nearly six years at Sports South. Prior to his career at Sports South, he spent 15 years in the outdoor and shooting sports industry, most recently with Cabela’s and Worldwide Trophy Adventures.

“Caleb has demonstrated himself to be a highly effective leader in our organization over his years at Sports South.” said Tripper Dickson, President and Chief Executive Officer. “His grasp of our market and his inventory management capabilities have set him up well for this position. More important to us - his drive, work ethic and character have earned it. I am proud to elevate him to this well-deserved role.”

"To say I’m grateful and humbled for this opportunity would be an understatement. Working in the outdoor/shooting sports industry is a privilege — from the people we connect with to the products we’re passionate about, this space is truly special,” said Sutton. “For me, Sports South represents everything that makes our community so strong: heritage, drive, innovation, unwavering values and a love for the outdoors. We are excited for the road ahead as we continue to push boundaries, lead with purpose, and help shape the future of our industry."