Industry Leader, Vanguard, Launches Newly Redesigned Website
Vanguard, a leading manufacturer in both the outdoor industry and photo/video realm, recently launched a newly redesigned website.
In order to provide customers a more meaningful shopping experience, the company chose to build their website on the Shopify platform, which will provide not only a better and sleeker user experience, but also the added peace of mind that their data is being housed on a secure platform with enterprise level security.
The new website also offers an increase in speed and responsive in part to the advanced data hosting and processing power of the Shopify servers, while also enabling Vanguard to have individual shopping carts serving customers across the globe in countries like China, Japan, Germany, Spain, Canada, and the UK.
Shopping with Vanguard while visiting them at tradeshows will now be even easier thanks to the Shopify POS system. Customers can now browse products and place orders right from the tradeshow, and in many cases, have their orders shipped to arrive at the home around the same time they would be returning from the tradeshow.
“The new website positions Vanguard to continue our expansion into emerging markets,” says Harold Jankowiak, Senior Marketing Manager at Vanguard. He goes on to say, “The technology will also allow us to quickly scale up our North American business as we bring on new retail locations and give customers who prefer to purchase direct from Vanguard an amazing user experience.”
For over 30 years, Vanguard has been committed to breaking the mold and constantly striving for innovation when it comes to the designing and manufacturing of all tripods, bags, sporting optics, and accessories. This commitment has allowed them to create the highest quality products available on the market for photographers and outdoor enthusiasts alike, all at an affordable price.
In addition to Vanguard’s award-winning products, they also pride themselves on being customer-focused and aiming to provide the best customer service in the industry, while serving customers across the globe.
You can check out Vanguard’s all new website by visiting www.vanguardworld.com
Media Contact:
Harold Jankowiak, Senior Marketing Manager