FirstSpear®, the industry leader in load-bearing technology and advanced technical apparel, has officially launched its “12 Days of Christmas” event. The twelve-day engagement gives professional end users, law enforcement, and serious enthusiasts a focused opportunity to acquire mission-critical, American-made equipment with meaningful value-added incentives.

Running now through Dec.12, the event spotlights a different segment of FirstSpear’s catalog each day. Rather than a standard holiday sale, the “12 Days” event functions as a daily briefing, delivered exclusively to FirstSpear email subscribers. This approach ensures that the people who depend on this equipment for operational use receive first access to each day’s offering.

The event reinforces FirstSpear’s commitment to domestic manufacturing and material innovation. By concentrating on specific platforms and technology day by day, the campaign highlights the technical advantages of systems such as the Siege-R Optimized™ plate carrier, integrating 6/12™ LaserFusion™ and Tubes® rapid-release technology, and the ACM™ (Advanced Clothing Materials) merino wool apparel line designed for demanding climates and extended wear.

“This event is our way of closing out the year in support of the community that runs our equipment in the field,” said Scott Carver, CEO of FirstSpear. “From our laser-cut 6/12 platforms to our high-performance merino wool layering systems, and materials, we want to make it easier for professionals to gear up with the best American-made solutions available.”

Event Highlights

• Daily Intelligence: Each day reveals a new focus on specific loadout essentials or apparel, ranging from plate carriers to ACM technical wool vests and outer layers.
• Exclusive Access: Incentive codes, coupons, and select giveaway opportunities are distributed only through the FirstSpear email network.
• Ongoing Opportunity: Launched on December 1, the event continues to deliver substantial value on flagship items and proven platforms through the remaining days.

How to Participate

Access to the “12 Days of Christmas” event is gated through the FirstSpear email distribution list. Interested parties must subscribe to receive the daily intelligence detailing featured products, operational advantages, and associated promotional codes.

Sign-up is available at: https://www.first-spear.com/email-signup/

About FirstSpear®
Founded in 2010, FirstSpear equips elite military and law enforcement professionals with the most advanced tactical gear in the world. Guided by its "Built for the X" ethos, FirstSpear produces lightweight, mission-focused equipment engineered for the most demanding operational environments.

Media Contact:
Nick Dawes
Marketing Manager
nick@first-spear.com