Veteran-Designed Tactical Brand Honors Service, Freedom & Function with Patriotic Summer Gear and Exclusive Holiday Savings

JANESVILLE, WI — VIKTOS, well known for its veteran-designed apparel and gear trusted by protectors, patriots, and professionals nationwide, is proud to announce its Independence Day Sale, offering 20% off sitewide from June 30 through July 11, with free shipping on all orders over $150.

As a company forged by service and built for those who continue the mission—whether on duty, off duty, or in between—VIKTOS celebrates the 4th of July not just as a holiday, but as a tribute to the unbreakable American spirit. This year’s sale stands as a thank-you to both past and present patriots, and the everyday warriors who carry the torch of freedom forward.

“At VIKTOS, Independence Day is personal. It’s not just about fireworks or flags—it’s about honoring those who fought and continue to fight for the freedoms we enjoy daily,” said Perry Latuharhary, Marketing & Strategic Alliance at VIKTOS. “We design gear with that purpose in mind—functional, rugged, unapologetic—and this sale is our way of celebrating that spirit with our loyal community.”

The Independence Day Sale features 20% off tactical apparel, footwear, and gear (excluding previously discounted clearance items), designed to keep users’ mission-ready through the summer heat and beyond. Highlights include:

GEAR UP FOR SUMMER MISSIONS

• KADRE DUTY SHORTS – Designed for utility and mobility, these shorts are built to handle workouts, range sessions, or off-duty adventures.
• RUCK RECOVERY XC LEATHER SANDALS – Crafted for post-mission recovery, these premium leather sandals offer both style and comfort.
• RANGE TRAINER SUNBLOCK JERSEY – Built to beat the heat with sun-shielding tech and sweat-wicking performance.
• RUCK RECOVERY SF SLIDES – Tactical downtime starts here—slip-on slides for effortless recovery and comfort.
• CORE CONTAINMENT SHOES – Footwear built to move fast and stay locked in—ideal for urban readiness or daily ops.
• PATROLUX SHORTS – Lightweight, breathable, and ready for any outdoor or gym grind.
• OVERBEACH ATV SHOES – Engineered for land, sand, and everything in between—amphibious function, everyday wear.
• VARSITY HAT – Classic Americana meets modern mission—cap off your kit with a VIKTOS original.
• TEE COLLECTION – A wide range of bold, gritty, patriotic tees for every freedom-loving operator.
• OCOURSE HYBRID SHORTS – Hybrid training shorts that blend style with sweat-tested functionality.

EVERY MISSION NEEDS THE RIGHT GEAR
Whether you’re loading out for the gym, heading to the range, or just celebrating liberty in the backyard, VIKTOS has your six with gear that performs hard and looks sharp. And with 20% off sitewide, there’s no better time to upgrade your kit.

Explore the full collection and celebrate freedom with mission-ready savings at: www.VIKTOS.com

ABOUT VIKTOS
Launched in 2017 and headquartered in Janesville, Wisconsin, VIKTOS (pronounced vik-t?s) was founded by a team of U.S. military veterans and industry professionals. The brand's mission is to deliver gear that blends modern tactical performance with rugged & classy lifestyle design. From apparel and footwear to bags and accessories, VIKTOS equips the protectors, responders, and responsible citizens who live ready every day.

Media Contact:

• Perry Latuharhary // perry@viktos.com
• Website: www.VIKTOS.com
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