DENVER – Outdoor Sportsman Group, the leader in outdoor media, has experienced significant increases across its suite of shooting websites. Readers continue to find the latest product reviews and get answers to their “how to” questions from our highly-trusted and influential shooting brands.

“Enthusiasts have more options than ever before to consume digital content,” Outdoor Sportsman Group Publishing Executive Vice President, Group Publishing Operations Derek Sevcik said. “What distinguishes our content from everyone else is the quality. Everything we publish goes through an editorial process where readers know they can trust and rely in what we publish. These efforts, combined with increasing the volume of articles and videos on our websites, have led to significant growth across our digital platform.”

May-August Shooting brand highlights include:

• Guns & Ammo: The iconic firearms magazine recognized growth in pageviews (25%) and users (24%) since May 2022.

• Firearms News: Where readers find the latest on new products, industry news and legislative activities experienced its most pageviews (68%) and users (68%) growth since May 2022.

• Handguns: The leading source for reviews of the latest handguns and gear saw web traffic growth in pageviews (53%) and users (50%) this summer.

• Shooting Times: “The thinking man’s gun magazine” recognized web traffic growth in pageviews (48%) and users (34%).

• Rifleshooter: The leading rifles-only brand in the world experienced increases in pageviews (50%) and users (50%) since May.

Overall, OSG shooting brand pageviews and users have grown by 42% and 40%, respectively, since May of this year. August also marked the second-highest month of traffic for the shooting brand in 2022. Across all of OSG’s 20 industry-leading websites, traffic grew by 17% since May.

About Outdoor Sportsman Group Publishing: As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s publishing division is widely recognized for its strong special-interest multichannel brands, including Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 11 other leading magazines that reach more than 28 million readers. Outdoor Sportsman Group’s network of websites, including OutdoorChannelPlus.com, BassFan.com, Outdoorchannel.com, Sportsmanchannel.com and WFN.com, attracts more than 78 million annual unique visitors, and OSG TV produces hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information. #MyOutdoorTV

SOURCE: Google Analytics

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