WEDNESDAY, FEBRUARY 10, 2021   ■   INDUSTRY

Nosler Adds Tim Kennedy to “Project 48” Team

Tim Kennedy Announced as Nosler’s Latest

Addition to New “Project 48” Team

Bend, Ore –– On the heels of a year where new hunter participation increased dramatically and more than 8 million people became first-time gun owners, Nosler has revealed Tim Kennedy as the latest addition to their new “Project 48” initiative designed to welcome, engage and educate this record number of new shooting sports enthusiasts.

In collaboration with Nosler and Colion Noir, who was announced as Project 48’s inaugural partner last month, Kennedy will utilize his significant social media platform to reach new shooters and deliver content that resonates with the growing shooting sports community. Project 48 content will cover a broad range of topics including firearm safety and maintenance, shooting drills, information on 2A legislation and tips for new hunters.

Tim Kennedy rose to fame as a professional MMA fighter in the UFC. A lifelong martial arts athlete proficient in jiu-jitsu, boxing and wrestling, Kennedy was inducted into the Black Belt Hall of fame in 2011 as MMA Fighter of the Year. In addition to his professional fighting career, he is an active, Ranger qualified, Green Beret, Special Forces Sniper with tours in Iraq and Afghanistan, as well as others around the globe. Kennedy’s accomplished career has catapulted him into the social media spotlight, amassing over 1 million followers across his platforms. Today, he plays an important role in empowering people of all backgrounds to take ownership over their own safety by offering specialized self-defense, firearms and emergency response training through his company Sheepdog Response.


“Nosler and the Project 48 team are planning groundbreaking efforts to reach out to millions of new hunters and gun owners like never before” said Tim Kennedy. “Using our platforms, we want to educate, train, and welcome these people into the fold with open arms. These efforts align with everything that is important in my professional life and I’m honored to work alongside Nosler on this exciting project.”

Additions to the Project 48 lineup will be announced throughout 2021 and is set to include a unique pool of talent that includes military personnel, professional athletes, 2A activists and more.

More information about Nosler, Project 48 and its partners can be found at www.Nosler.com.

About Nosler®

Founded in 1948, Nosler®, Incorporated is a family owned company located in Bend, Ore. Nosler® is most known for revolutionizing the hunting bullet industry with bullets such as the Partition®, Ballistic Tip®, AccuBond®, E-Tip® and most recently the AccuBond® LR and RDF. With the company motto of “Quality First,” Nosler® manufactures premium component bullets, reloading brass, ammunition and semi-custom rifles for domestic and international customers making Nosler® a comprehensive shooting products company. Nosler® products are used worldwide by discriminating hunters, shooters, military and law enforcement professionals and sportsmen.