At ZeroTech Optics, we are proud to take a stand—not just as a company, but as hunters, shooters, anglers, and conservationists—against the proposal to sell off America’s public lands. These lands are more than shaded spots on a map or stretches of undeveloped terrain. They are the soul of our outdoor heritage.

For generations, public lands have been where stories were made: the first deer camp with your grandfather, quiet mornings watching the mist rise over a hidden stream, long hikes leading to forgotten ridgelines with views that stop you in your tracks. These are places where we reconnect with each other, and with something greater than ourselves. They belong to all of us—regardless of background, income, or political beliefs.

In an increasingly divided country, the one thing Americans have rallied around together is this: our public lands matter. This is the common ground for our way of life—supporting hunters, anglers, hikers, shooters, trappers, bird watchers, families, and future generations.

"As a sportsman and conservationist, preserving rights, lands and access for hunters, trappers and anglers is something of immense importance and requires support from all likeminded Americans.” — Nathan Dudney, President, ZeroTech Optics USA

Public lands are more than just open spaces—they're the foundation of who we are as outdoorsmen and women. Once they’re sold off, they’re gone forever. At ZeroTech Optics, we won’t stand by while a vital piece of our national identity is stripped away. We stand united with the millions of Americans who understand the value of keeping these lands wild, open, and accessible.

ZeroTech Optics exists because of these places. We design our optics for those who know the value of a public ridgeline, of a backcountry basin, and of a well-earned shot in wild country. We thrive because people are free to access these lands, train on them, scout on them, and pass down outdoor traditions that shape who we are.

We call on our community—our customers, dealers, and outdoor partners—to raise their voices. This is about more than just hunting, fishing and trapping. It’s about opportunity. It’s about access. It’s about protecting something that makes this country truly unique and beautiful.

Let’s stand together. For the land. For the people. For the future.

To make your voice heard, contact your senators via the Capitol Switchboard found at (202) 224-3121 or visit the TRCP.

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