“More people than ever before participate in target shooting and hunting. These sports are fun and appealing,” said Brett Flaugher, president of Winchester Ammunition. “People need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do — share these stories with an even broader audience and continue to nurture a diverse participation.”
Throughout 2022 and 2023, engaging content will be shared nationwide through mainstream media. Shoot United will also release content through its own digital and social platforms. The content is meant to entertain, inform and foster a healthy and transparent dialogue. In addition, grassroots events will be coordinated throughout the United States for people to join, with the mission to drive awareness and introduce new participants to the sport.
“Shoot United will be inclusive. We want to bring shooting and responsible firearm ownership to as wide of a variety of people as possible from all walks of life. We are committed to echoing these positive messages beyond our core audience and welcoming new people in,” said Flaugher. “Winchester is wholly committed to this initiative, and we have high expectations that it will bring new energy and excitement to the shooting sports.”
To make the shooting sports a part of your life, please join us at ShootUnited.com. |
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