To continue serving a range of customer interests, dealers will find the April issue of Shooting Industry packed with products across several strong sales categories.

SI Editor Jade Moldae assembles “11 Eye-Catching Product Launches” primed to make an impact for storefront dealers and range operators in 2024 and beyond. Look for appealing entrants from Rost Martin, Staccato, Savage Arms, Magpul and more.

From guns and accessories to hunting gear and apparel, Ashley McGee showcases exceptional new products designed for women from such brands as Girsan, Walther Arms, Marsupial Gear, Alexo Athletica, 5.11 Tactical, SYREN, Jessie & James Handbags and SABRE.

Massad Ayoob gathers the “latest” in defensive ammo, with a nod to Federal for the most useful introductions for 2024, including — in what may surprise some — .32 Auto and .25 Auto. “Know what appeals to your self-defense customers, and how it differs from those out training and hunting,” he lends.

Long-range target shooting is booming, and the market teems with products to help riflemen improve accuracy. Bryan Hendricks’ “Small Group Setting” emphasizes that in locales with avid target-shooting communities, providing the necessary tools can make savvy retailers a hit among a clientele willing to spend big to hit small targets.

Tim Barker concludes his three-part series on self-defense sales in “Non-Lethal Self-Defense Options.” Though the category sits on the outer edges of what a “gun store” is all about, dealers recognize the need to stock pepper spray, stun guns, Tasers, batons and knives for customers looking for alternative defensive options.

Elsewhere, Nancy Keaton lends tips to avoid pitfalls in e-commerce: Partnering with software providers familiar (and friendly) to the firearms industry is step number one. Shoot Indoors’ founder B.A. Stear shares an easy approach to increasing Google reviews as high as sevenfold in Best Practices.

In his Industry Link column, Moldae discusses how the academic community linked the surge of female gun owners to a shift in how manufacturers market to women. Highlighting competency and proficiency yields results, and it’s a method the industry can use to motivate this group to support 2A endeavors.

Discover more in 2024 at ShootingIndustry.com and sign up for Dealer Advantage weekly emails to get the latest industry news and new product info. Join the conversation: comments@shootingindustry.com, facebook.com/shootingindustry and linkedin.com/company/fmg-publications.