WEDNESDAY, MARCH 18, 2020   ■   INDUSTRY

Basecamp by Everest a Robust Marketing Platform

BASECAMP BY EVEREST OFFERS INDUSTRY RETAILERS A ROBUST MARKETING PLATFORM THAT DRIVES ENGAGEMENTS AND CONVERSIONS

The Woodlands, Texas –– Everest, the shooting sports and outdoor gear industry’s first customer-centric, community-driven, multi-merchant marketplace has announced their exclusive, Ai-driven marketing solution for Everest seller storefronts. Basecamp by Everest is the world’s only true Ai-powered marketing platform with 8+ automated customer touchpoints and actionable analytics designed specifically for increasing sales in a community-driven marketplace.

With core functionality built in to drive automated sales, marketing and customer engagement, Basecamp not only influences and engages existing customers, but also helps in predicting, retargeting and growing new customer audiences across multiple customer touchpoints.

“Everest is excited to bring this unique technology to retailers and manufacturers across the outdoors industry,” says Bill Voss, CEO/Founder of Everest. “By having a storefront within the Everest marketplace, sellers can utilize Basecamp’s cutting-edge artificial intelligence affording them the opportunity to skillfully reach their customers while building community, driving engagements and increasing conversions.”

Basecamp by Everest provides sellers with several automated touchpoints and actionable analytics including:

·AI Prediction Technology – Get a look inside your customer’s mind and predict their future actions;

·AI Custom Audience – Segment your audience based on various attributes;

·Storefront Engagement – Craft push campaigns to reach customers even when they’re not in your storefront;

·Automated Email Campaigns – Create and send personalized emails directly from your storefront account;

·Customer Segmentation – See your frequent buyers, new customers, non-purchasing visitors and more;

·Customer Timeline – See the shopping journey of each customer from beginning to end;

·Review Generation – Showcase and collect reviews with a single automated email request; and

·Loyalty – Engage and win back customers with your own loyalty program.