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FLORENCE, Texas – Staccato 2011, the creators of the 2011® pistol, Staccato Ammo, and Staccato Ranch, are proud to announce the addition of Willem Driessen to its executive team as Chief Marketing Officer. In this role, Willem will be responsible for leading marketing and eCommerce strategy, as well as brand messaging and communications, across all Staccato business areas, including pistols, ammunition, apparel, experiences, and memberships.
Willem has extensive experience in marketing, including eight years at 5.11 Tactical, which has given him an excellent perspective on the tactical industry and its unique needs. He also has gained deep experience in the outdoor industry through his role at Black Diamond Equipment.
Beyond his professional marketing career, Willem brings unique credibility as a professional end-user. Dutch by birth, Willem served for several years in the Dutch military, including time in both the Royal Marine Commandos and the Netherlands’ premier special operations unit, KCT. He was deployed multiple times across the Middle East, Africa, and Eastern Europe.
“Staccato has always been about more than building the world’s best shooting handguns,” said Justin H., Co-CEO of Staccato. “We are bringing to life experiences like HAVOC at Staccato Ranch and Staccato Vegas, with an intentional focus on family, fun, and freedom. Willem understands how to tell that story and expand what the Staccato brand means - not just to the professionals we serve, but to every member of our growing community.”
Buck Pierson, Co-CEO of Staccato, added, “Our purpose is to create connections and experiences that honor heroes and inspire families. Willem brings both the perspective and skill to help us share that vision. With his leadership, we’ll continue to strengthen how Staccato stands for excellence, authenticity, and the freedoms we all value.”
“What excites me most about joining Staccato is the opportunity to help build on a brand that represents more than a firearm,” said Willem Driessen, Chief Marketing Officer at Staccato. “Staccato stands for community, service, and freedom - and through platforms like HAVOC, Staccato Ranch, and Staccato Vegas, we have the chance to create unforgettable experiences that connect people to those values in a powerful way.”
The Staccato team is thrilled to have Willem on board and excited about his contributions to the continued growth of the Staccato brand.
For more information, visit www.staccato2011.com or follow @staccato2011 on Instagram.
About Staccato
Built for Heroes and based in Florence, Texas, Staccato is on a mission to build the world’s best shooting handguns for those who protect and embody American freedoms.
Staccato
1223 CR 233
Florence, Texas
76527
Point Of Contact
Tom Marshall
Director of Communications