LAS VEGAS, N.V. –– SHOT Show® Industry Day at the Range™, the premier event leading up to SHOT Show®, is thrilled to announce that registration is now open for new exhibitors for its 19th annual event, slated to take place on January 20, 2025. Building on the resounding success of last year's event, which boasted record attendance of over 2,600, Industry Day continues to be the ultimate platform for thousands of media personnel and buyers to preview cutting-edge products before they hit the market.

With over two hundred leading brands expected to showcase their latest innovations, Industry Day promises an unparalleled opportunity for exhibitors to connect with key industry stakeholders and drive excitement around their offerings. Kelsey Puryear, Industry Day at the Range Manager, expressed her enthusiasm, stating, "As the only official range event affiliated with SHOT Show, we're committed to delivering an exceptional experience for both exhibitors and attendees. We're excited to unveil enhancements to the range, ensuring an even more dynamic and engaging event."

Industry Day at the Range 2023 set the stage to provide exhibitors, media, and buyers an even better 2024 event. Attendees who walked the over 1-mile-long range got a sneak peek during Industry Day this year. The event looks forward to providing an even larger expansion to the range, which in turn, means more exhibiting opportunities next year.

New exhibitors are encouraged to secure their space promptly as availability is limited. The 2025 Industry Day at the Range will once again be held at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 20, 2025—the day preceding SHOT Show.

New exhibitors can secure their spot by registering. More details and answers to frequently asked questions can be found here.

Don't miss out on the opportunity to be part of the industry's premier showcase event. Join us at Industry Day at the Range and set the stage for a successful year ahead.

More information about Industry Day at the Range can be found at SHOTShowRangeDay.com.

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.