Revo Brands, the parent company of Real Avid and Outdoor Edge Cutlery, has hired Kenan Ikels as Chief Revenue Officer.

In this role, Ikels leads sales for Revo Brands with responsibility for the company’s top line revenue growth. Ikels has been in the outdoor sporting goods and recreation industry for the past 18 years, most recently as the Executive Vice President – Sales of Aqua Leisure Recreation.

“I’m delighted to have Kenan join our executive management team,” said Roy Wetterstrom, CEO of Revo Brands. “He brings a wealth of experience in our industry and has a track record of driving revenue growth and strong relationships within our channels. He is a dynamic, strategic leader and fits in well with our team.”

“I’m excited to join the Revo Brands team and get back in the industry that drives my passion,” said Ikels. “Revo brands is centered on providing our end users with the ultimate experience by focusing on product innovation, design and quality combined with unmatched merchandising. I’m honored and humbled to be a part of the team shaping the future for Outdoor Edge and Real Avid. Our associates and business partners have my commitment to listen, collaborate and provide solutions that will fuel our mutual success.”

Headquartered in Plymouth, MN, Revo Brands’ mission is to ignite growth in enthusiast and mission critical brands through superior innovation, design, and marketing. It designs, develops, and supplies innovative accessories for shooting enthusiasts under the Real Avid brand, and highly functional knives, blades and hand tools for outdoor enthusiasts and professional tradesmen under the Outdoor Edge brand.

Media Contact:

Media Direct / Kim Cahalan

ph: 309.944.5341

Email: kim@mediadirectcreative.com