Minneapolis, MN –– Viridian Weapon Technologies today announced the appointment of Oren Granier as the company’s new National Sales Manager. Granier will lead Viridian’s wholesale sales strategy, focusing on strengthening distribution partnerships, enhancing dealer support, and driving growth across key markets.

Granier joins Viridian with extensive experience within the firearms and outdoor industry. Most recently, he was a territory manager for BCE Marketing where he represented several top brands, including Viridian, in Missouri and Kansas. Oren was awarded Viridian Rep of the Year honors in 2023 and 2024 by driving dealer sales, developing dealer programs, and executing strategies that consistently delivered measurable growth in his territory. In his new role, Granier will oversee Viridian’s wholesale sales channels and be responsible for expanding the company’s market presence through close collaboration with distribution partners and independent retailers.

“Oren brings a proven track record of success and a deep understanding of the sales channels that drive this industry,” said Andy Scott, VP of Sales at Viridian Weapon Technologies. “His leadership and hard work will be a valuable asset as we continue to build on Viridian’s reputation for innovation and strengthen our position in the marketplace.”

Customers who would like to connect directly with Oren can do so by emailing him at Oren@Viridian.Tech

About Viridian Weapon Technologies

Headquartered in Minneapolis, Minnesota, Viridian Weapon Technologies is a leader in advanced weapon-mounted optics and aiming systems for civilian, military, and law enforcement use. Viridian pioneered the first green laser sight for handguns and continues to push the boundaries of innovation with reflex sights, weapon-mounted lights, lasers, and other self-defense technologies. Learn more at ViridianWeaponTech.com.