With a focus on innovation, Athlon Outdoors consistently delivers immersive digital experiences catering to the tech-savvy preferences of its audience. With the launch of its new “Supersite,” which combined all of Athlon Outdoors’ leading firearms titles under one digital roof, those experiences have only strengthened. But in an industry with long standing traditions and limited mainstream advertising options due to censorship, Athlon Outdoors understands that print media remains an integral part of many individuals' lives. Whether it's the tactile sensation of flipping through the pages, the aesthetic appeal of a beautifully designed print publication, or the desire to unplug from digital screens, the aesthetic allure of print cannot be underestimated. Athlon Outdoors is committed to preserving and enhancing multimedia experiences for its readers.

“We believe in the power of choice and diversity when it comes to content consumption," said Nick Seifert, SVP/General Manager, Athlon Outdoors. "While our main focus for growth remains on emerging digital media and video, print media is a reflection of our dedication to serving a wide range of audience preferences. As the world evolves into the technological unknown of artificial intelligence, print reflects trust. We recognize that for some, nothing can replace the tangible connection they feel with print publications."

Just as importantly, Seifert said, integrated marketing creates the most powerful platform for advertisers.

“A mix of web, email, native, and video combined with print produces a bedrock foundation and harmonized frequency to keep products and brands top of mind,” he said. “In a world dominated by media platforms that severely restrict the firearms industry, advertising outlets are limited for SHOT-industry products. Not here. We’re continually looking to enhance our advertisers’ messages and find solutions to cut through censorship.”

Athlon Outdoors’ pledge to maintain a strong presence in both digital and print realms underscores its commitment to inclusivity and meeting the unique needs of its audience. By embracing the latest technological advancements while preserving the timeless appeal of print, Athlon Outdoors continues to set itself apart as a forward-thinking industry leader.

To see Athlon Outdoors’ wide range of print and digital offerings, visit corporate.athlonoutdoors.com and the new “supersite” at athlonoutdoors.com which combines content from Ballistic, Tactical Life, Personal Defense World, PDW Concealed Carry Handguns, Combat Handguns, Skillset, Guns of the Old West and American Frontiersman.