In the latest episode of the HeadHunters NW Podcast, host Shaylene Keiner sits down with Jens Krogh, a seasoned veteran in the firearms industry, to explore the critical strategies for mastering successful product launches in competitive markets.

Krogh brings decades of experience to the conversation, sharing invaluable insights on the common pitfalls that companies face during product launches and the importance of strategic timing. The discussion delves into the critical role of cross-team training and how proper coordination can make or break a product's market entry.

During the interview, Krogh reveals his latest entrepreneurial venture, KroCo Consulting, which specializes in product launches and marketing within the firearms and related industries. He provides expert guidance on ensuring products stand out in crowded markets, from aligning launch strategies with key industry events to developing effective messaging that resonates with target audiences.

The episode offers practical strategies for leveraging partnerships and maximizing launch impact, with Krogh emphasizing how companies can avoid the most common mistakes that derail even well-funded product introductions. His insights prove valuable whether listeners represent established companies with decades of experience or newer entrants to the industry.

Krogh's expertise spans the full spectrum of product launch challenges, from initial planning through execution and post-launch optimization. The conversation provides actionable advice for industry professionals looking to elevate their product launch strategies and achieve greater market success.

Krogh will be attending the National Association of Sporting Goods Wholesalers (NASGW) annual EXPO in Grapevine, Texas, October 15-17. Learn more about NASGW and the EXPO at www.nasgw.org

Companies seeking to enhance their product launch capabilities and marketing strategies are encouraged to connect with Jens today to learn more about his consulting services and the insights shared in this compelling episode.

To meet with Jens Krogh, contact him at Jens@KROCOconsulting.com

The HeadHunters NW Podcast continues to bring listeners exclusive access to industry veterans and insider perspectives on critical business strategies across various sectors.

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To learn more or have a confidential discussion, please get in touch with HeadHunters NW President Shaylene Keiner by email at info@HeadHuntersNW.com or by phone at 503-551-7114.

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About Jens Krogh:

Jens Krogh is a veteran in the firearms industry with decades of experience in product development and marketing. He is the founder of KroCo Consulting, which specializes in product launches and marketing strategies for companies in the firearms and related industries. Connect with Jens on LinkedIn at https://www.linkedin.com/in/jens-krogh-01452032/

About HeadHunters NW: The Best Heads for Business

HeadHunters NW is a premier executive search firm specializing in recruiting exceptional leadership talent across Artificial Intelligence & Software, Cybersecurity & Intelligence, Defense & Aerospace, Manufacturing & Automation, and the Small Arms & Shooting Industry. We transform organizations by identifying and securing executives who scale at the pace of your ambitions. Our expertise lies in finding leaders who don't just meet growth targets—they accelerate beyond them, turning challenges into competitive advantages. For more information or to discuss your executive talent needs, visit HeadHunters NW or contact Shaylene Keiner at 503-551-7114.